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Photos & Videos

All photos and videos posted by University of Houston social media profiles must follow the Photo Release Guidelines.

Photos

The University of Houston emphasizes candid and in-the-moment photography, employing unexpected angles to craft a genuine feel. Portraits should exude confidence without seeming staged, enhanced by warm lighting that drives an aspirational tone. Action and group shots further our brand with candid warmth and confident subjects, while the lighting captures the University's aspirations. Any images featuring University leadership require prior approval.

Learn more about photo guidelines

Videos

Best practices for social media videos can vary from platform to platform and they frequently change. Top-performing social media videos should catch the viewer’s attention early and keep them engaged throughout the duration of the video. The video’s first second will likely determine if the viewer will continue to watch. Always assume many viewers will not be watching with sound and include subtitles.

These are the recommendations for University of Houston social media videos as of August 2023:

Facebook Facebook Reels X Instagram Reels LinkedIn YouTube YouTube Shorts
Aspect ratio 1:1
16:9
4:5
9:16
9:16 1:1
16:9
4:5
9:16
9:16 1:1
16:9
16:9 9:16
Resolution 1080 x 1080 px
1920 x 1080 px
1350 x 1080 px
1080 x 1920 px
1080 x 1920 px 1080 x 1080 px
1920 x 1080 px
1350 x 1080 px
1080 x 1920 px
1080 x 1920 px 1080 x 1080 px
1920 x 1080 px
3840 x 2160 px
1920 x 1080 px
1080 x 1920 px
Frame rate 24
30
30
24
24
30
30
24
24
30
24
30
24
30
Duration Greater than 3 minutes
Up to 241 minutes
Less than 60 seconds
Up to 90 seconds
Less than 30 seconds
Up to 2 hours (Blue subscription)
Less than 60 seconds
Up to 90 seconds
Less than 60 seconds
Up to 10 minutes
2-15 minutes
Any length
Less than 60 seconds
Style/content Athletics
Spirit
Fun
Fun
Athletics
Spirit
Athletics
News
Spirit
Fun
Informative
Fun
Athletics
Spirit
News
Informative
Athletics
News
Spirit
Fun
Informative
Fun
Informative
Athletics
Spirit
File type .mp4
.mov
.mp4
.mov
.mp4
.mov
.mp4
.mov
.mp4
.mov
.mp4
.mov
.mp4
.mov
Codec H.264 H.264 H.264 H.264 H.264 H.264 H.264
File size Less than 4 GB Less than 4 GB Less than 8 GB Less than 4 GB Less than 5 GB Less than 256 GB Less than 256 GB

The bold options in each cell are preferred. Additional options are acceptable but are not first-choice.