Adherence to these guidelines will ensure consistency and recognition of the University of Houston brand. Recognition of the greater University brand benefits each of its programs and key segments independently moving forward.

Printed and online publications, distributed to internal and external audiences, are a vital part of our image. This editorial stye guide is based on the Associated Press 2016 Stylebook and is a way to manage consistency in the way we present ourselves.

Because of the wide variety of formats used by faculty and staff, the university has adopted a standardized signature format to help e-mail signatures reinforce the University’s brand identity, as well as convey important contact information.

On-campus photography and videography must be consistent with UH policy and not interfere with the ongoing operations of the University. Our guidelines are available to all film shoots on campus.

Whether it’s an individual college, program or department, it is the mandate of University Marketing to protect the integrity of the university logos.

The UH Go mobile app is the official university app for the University of Houston. UMCMR helps manage the app brand, user experience and notifications.

To provide clear, concise communications, all media inquiries should be channeled through the Office of Media Relations. This policy was established to describe the University's position with respect to interacting with news media representatives.

The UH Go mobile app allows the University to send notifications through the app directly to our audience. These guidelines are set forth to ensure a positive end user experience.

We encourage our students, faculty and staff to embrace social media as a convenient, engaging and impactful communication tool. The guidance provided here references important legal information, along with supplementary social media best practices.

Many UH colleges, programs, departments and business units use official UH social media profile images in their social media accounts to express their connection to UH and to differentiate from competing accounts.

As a public Institution, the University works to maintain a positive campus environment that promotes affirmative action, diversity, and equal access to all. Some printed materials must carry statements that reflect our commitment to this mission and our compliance with certain legal guidelines.

All University web pages should be accessible in some form to those with disabilities, be they technological barriers (slow modems) or physical barriers (users with impaired vision).

All websites for Colleges, Divisions, Departments, Centers and Institutes that are funded by the University shall follow UH brand guidelines. These practices can apply to any website, whether they are in the UH CMS or another platform.

UH websites published with Cascade CMS have default styling options for consistent branding. Special considerations should be made when using color, fonts or content on the UH website.