UH Users: Students, Faculty and Staff
Maintaining the integrity of the University of Houston brand depends upon the consistent, correct use of the University’s trademarks by everyone within the University of Houston community. Students, faculty and staff should follow the guidelines on this page when creating communications and other materials bearing University of Houston brands. For information about partnerships with outside entities, please see the External Users page. For information about licensing of University trademarks on merchandise, please visit the Licensing page.
Table of Contents
General Brand Use Guidelines for University of Houston Students, Faculty and Staff
All University of Houston faculty, staff and students may use the University logos as outlined below:
Academic Use
(i.e. reports, research grants, proposals, other business or academic related documents
Internal – if the document is not to be circulated outside the university, UH Branding Review and approval is not required
External – if the document is to be circulated outside the university (local, regional, national, or international), all branding guidelines must be applied and brand approval is required.
Marketing Use
All marketing materials must comply with the UH brand guidelines and receive brand approval.
Partnerships Use
If you are working with an external partner, please refer to the External Users page for more guidance.
Promotional Items & Merchandise for Resale
All promotional items (i.e., swag, t-shirts, mugs, pens, etc.) must be purchased through a licensed vendor. For more information on licensing of merchandise for internal promotional use, please refer to the Licensing page for more guidance.
Student Organizations
More than 500 student organizations are recognized by the Center for Student Involvement, and these organizations order a high volume of promotional items each academic year.
To ensure your Student Organization is following UH brand and trademark policies, please visit the UH Brand & Student Organization page and download the Student Organization Brand Guide for reference.
If your student organization is not yet registered, please contact the Center for Student Involvement.
NOTE: 'Student Organizations' refers to all Registered Student Organizations (RSOs), University Student Organizations (USOs), UH Sponsored Student Organizations (UHSSOs), Affiliated Student Organizations (ASOs) or any other student organizations operating on-the UH campus.
Faculty & Staff Usage
University of Houston faculty and staff can use the information below to ensure their email and written communications comply with University of Houston brand guidelines.
Email Guidelines
All emails sent from “uh.edu” are considered official University of Houston communications and are required to comply with UH Branding guidelines to ensure the consistency and recognition necessary to build and maintain a strong UH brand identity.
Email Signature Generator
The University of Houston has a defined format for email signatures on official university communications. The University of Houston Email Signature Generator is a tool for UH faculty and staff to create fully compliant official University of Houston Email Signature blocks. Simply click on the “Email Signature Generator” button below to access the Email Signature Generator page to sign in with your Cougarnet credentials and create your approved Email Signature.
Additional Email Guidelines
Background color
Do not use watermarks, colors, or photographic backgrounds on emails sent from uh.edu. White is the only admissible background color.
Alumni
UH is proud of its alumni, they may add their graduation year after their name.
Examples:
Jane Doe (’14) - undergraduate degree
Jane Doe, (J.D. ’18) - graduate degree
Jane Doe, (’14, J.D. ’18) - dual degree
Committees
Do not add committees to the email signature.
Fax numbers
Fax numbers are not required, if used, it is placed in the Phone Number 2 field.
Logos, quotes, and taglines
Do not use quotes, taglines or additional logos in email signature. The UH logo produced by the email generator is the only approved logo to be used in an email signature.
Private practice
State rules preclude university employees from using public resources to promote private entities. Do not list other employment in the university email signature.
Professional degrees, licenses, or certifications
Professional degrees, licenses and/or certifications may be included, and should be placed directly after the name.
Example: John Doe, Ph.D.
Social Media
Do not include social media links or icon images in email signatures.
University of Houston Stationery
The University of Houston Office of Copy, Print and Delivery Services supplies all official UH correspondence materials, including stationery, envelopes, business cards and note cards and has developed a full range of these materials employing the University’s refreshed brand identifiers. To order new correspondence materials, go to the Copy, Print and Delivery Services Stationery page.
Division, Departments and Programs
Choosing the Right Logo
The strength of the University of Houston Master Brand enhances the stature and benefits every unit and program within the University. The UH Logo System uses specific arrangements of University logos and wordmarks to clearly indicate each unit’s and program’s relationship to the UH Master Brand. Contact Brand Management, Licensing & Trademarks at branding@central.uh.edu to request an approved logo for your unit or program.
Stationery
The University of Houston Office of Copy, Print and Delivery Services supplies all official UH correspondence materials, including stationery, envelopes, business cards and note cards and has developed a full range of these materials employing the University’s refreshed brand identifiers. To order new correspondence materials, go to the Copy, Print and Delivery Services Stationery page.