University Marketing
And Communications
The mission of the Division of University Marketing and Communications is to enhance, amplify and protect the reputation of the University of Houston in order to invite top students and talent, attract support and advance the University’s mission to transform lives and communities.
Meet the UMC team
university marketing & communications
Brand & Marketing Strategy
University Marketing develops integrated marketing strategies and campaigns that increase brand awareness, enhance our reputation and achieve the University's goals. We also partner with the UH community to provide guidance and resources that strengthen and protect our brand integrity.
All Marketing Guidelines >
All Marketing Resources & Requests >
Brand Guidelines >
Brand & Student Organizations >
Digital Screen Policy >
Contact Branding >
Contact Marketing >
Creative Services
The Creative Services team shape the University of Houston’s story through design, video, and visual storytelling that elevates the brand. Our work builds pride, strengthens reputation, and creates a consistent, compelling identity that connects UH with students, alumni, and the broader community.
Executive & Internal Communications
This team produces UH Today and develops content for faculty and staff. Executive Communications supports the president, cabinet and UH System Board of Regents with strategic messaging and leadership communications.
Licensing & Trademarks
The Licensing & Trademarks Department promotes and protects the University’s brand through the management and licensing of the University’s trademarks. The Department manages the University’s Official Licensed Merchandise program, making UH-branded merchandise available available to the global community of UH supporters and alumni and generating revenue for the University.
Authorization for Use of Creative Work or Copyrighted Material >
Intellectual Property Use Permission Form >
Contact Licensing & Trademarks >
Media Relations
Media Relations shares UH’s story by promoting institutional and individual achievements through owned and earned media. The team collaborates across communications units to amplify news and elevate the university’s visibility locally, nationally and globally.
Media Relations Guidelines >
Media Relations Resources >
News Media Policy >
Contact Media Relations >
Social Media
The Social Media team manages UH’s primary channels—Instagram, LinkedIn, Facebook and X—to build engagement, increase awareness and strengthen brand affinity through timely, relevant and strategic content.
Social Media Guidelines >
Social Media Resources >
Contact Social Media >
Strategic Communications
Strategic Communications elevates UH’s reputation and national profile, guiding issue management and communications tied to local, state and federal affairs. The team sets strategic direction and oversees the division’s comprehensive communications portfolio.
Web & Digital Strategy
The web & digital strategy team creates a seamless, consistent digital experience that strengthens UH’s brand and supports its growth. Our team leads decentralized web owners toward centralization and best practices, ensuring websites are intuitive, accessible, and scalable.
All Web & Digital Strategy Guidelines >
All Web & Digital Strategy Resources >
CMS Training & Resources Team Channel >
Web Best Practices & Guidelines >
Web Style Guide >
Contact Web & Digital Strategy >
Brand Style Guide
The University of Houston brand consists of much more than logos and trademarks.
Social Media Guidelines
Here you'll find the policies, guidelines and best practices for UH profiles to maintain an effective presence on social media.
Editorial Style Guide
It is important to show consistency in the way we present ourselves in printed and online publications.