The University of Houston is a many-faceted institution. Every part of the University of Houston plays an important role in creating, strengthening, and promoting the University of Houston Master Brand. The University of Houston Brand Architecture strengthens the foundation of the university’s overarching, central brand by creating a hierarchical system of logos that clearly reflects the relationship of each component to the University’s Master Brand.
The University of Houston Signature Mark is the university’s Master Brand and exists at the top of the Brand Architecture hierarchy. All other University of Houston brand logos are extensions of the Master Brand and use specific arrangements of the Interlocking UH Logo, University of Houston Wordmark, and dedicated typefaces and structures to identify a university unit center, or program as a Primary, Secondary, or Tertiary Brand Extension.
University Marketing and Communications reserves the right to use discretion in the layout of all brand extensions.
The Division of University Marketing and Communications is responsible for the design and issuing of all UH logos. To request a logo for your UH organization, please contact Brand Management, Licensing & Trademarks at firstname.lastname@example.org.
Primary Brand Extensions
Primary Brand Extensions are the University of Houston’s Colleges, Divisions and University-level Initiatives and Centers. Primary Brand Extensions use the arrangement of the Interlocking UH, University Wordmark, and Primary Brand Extension name as shown below:
Secondary Brand Extensions
Secondary Brand Extensions are major schools, departments, offices, and college- and department-level centers and institutes that have Primary Brand Extensions as a parent unit. Secondary Brand Extensions use the arrangement of the Interlocking UH, parent unit name, and Secondary Brand Extension name as shown below:
Tertiary Brand Extension
Tertiary Brand Extensions are degree programs, “sub” departments, and department-level centers and institutes that have Secondary Brand Extensions as a parent unit. Tertiary Brand Extensions use the arrangement of the Interlocking UH, parent unit name, and Tertiary Brand Extension name as shown below:
Some UH logos that have been in long-term use with a well-established identity have been "grandfathered" for ongoing use. Other existing logos represent unique UH identities that function as free-standing, individual brands in atypical organizational spaces or identify relationships with third parties out of the University.
Please email Brand Management, Licensing & Trademarks at email@example.com with questions about nonstandard logos and guidance on their use.