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Resources and References

This page provides quick links to branding and trademark use policies, a UH Branding FAQ, and contact information for the Brand Management, Licensing & Trademarks team.

Table of Contents

University of Houston System and UH Policies

Use of University of Houston marks, logos and brand elements is governed by the UH System and University policies listed below:

SAM 01.D.03 Trademark Management

This University of Houston System policy promotes and protects the System and its component universities by defining the standards and processes that have been put in place to protect both the System and individual university trademarks.

MAPP 01.04.01 University Marketing and Communication

This University of Houston policy defines the rules and procedures governing the use of the brand by all divisions, departments and business units on campus.

MAPP 04.01.03 Procurement - General

This University of Houston policy requires UH Branding approval of all advertisements or printed items with any University of Houston logo, logotype or trademark. It also mandates the use of licensed vendors for all purchases of merchandise bearing UH brand marks and requires adherence to the UH Brand Identity guidelines for all UH units.

Email Signature Generator

The University of Houston has a defined format for email signatures on official university communications. The University of Houston Email Signature Generator is a tool for UH faculty and staff to create fully compliant official University of Houston Email Signature blocks. Simply click on the “Email Signature Generator” button below to access the Email Signature Generator page to sign in with your Cougarnet credentials and create your approved Email Signature.

Email Signature Generator

Frequently Asked Questions

We recommend you begin by reviewing the foundations of our messaging in the Brand Fundamentals section of the Brand Center. Brand Identity goes into detail about the visual elements and style of the University of Houston brand. Brand Protection covers how UH students, faculty, staff, licensees and third parties may use the UH brand.
University Logos - To download UH logos as a faculty/staff/student, please visit the download zone.
Editorial Guide - To understand technicalities in referencing the university in writing. For more information, also consult the Brand Pillars section.
UH Brand Style Guide - Outlines the University of Houston’s color, typography, video and photography guidelines
This type of application is considered External Users, Non-Commercial Use. Please visit the linked page to learn more about the steps to apply the UH logo.
The External Users, Partnerships page outlines how to apply the UH brand appropriately when partnering with one or more other organizations.
The External Users page outlines all the steps needed to receive permission to use the UH marks.
For any parties interested in selling UH items, please visit our Licensing page.

If you have a question about the UH Brand, Licensing or Trademarks that isn't answered here, please contact

Brand Contacts

Division and Department Contact emails

Branding –
HTML / bulk email Review –
Licensing & Trademarks –
Division of University Marketing & Communications –
Media Relations –
Social Media –
Web Marketing & User Experience –

Brand Management, Licensing & Trademarks Contacts

Patrick Mulligan
Executive Director, Brand Management, Licensing & Trademarks