The University of Houston Brand
The University of Houston is a renowned public research institution surrounded by global influencers in art, culture and commerce in one of the nation’s largest cities. We are fearlessly driven toward a bold, innovative approach to education, research and problem-solving as we work to improve the lives of those we serve, whether that means adhering to longstanding tradition or challenging the status quo. Enriched by one of the nation’s most diverse populations, we proudly serve tens of thousands of tenacious undergraduate, graduate and doctorate-seeking students.
In a world where there are endless opportunities to make significant and positive impacts (on the environment, society, health care, and everyday life), our students, faculty and staff selflessly work toward building better lives for not only themselves, but for the global community.
Our brand pillars
You might think that an almost-century-old, large, public research university would be set in its ways. That it would rigidly cling to what’s made it so successful thus far. But that’s never the case at the University of Houston. Here, we make significant impact. We boldly leverage our size and influence, all the while remaining flexible enough to make adjustments that meet the needs of our students, of industry and society at large.
And while we certainly respect our history and build upon our illustrious accomplishments, a university of the future cannot be tethered to its past. It must continue to dare. It must always make great leaps forward.
Here, at the University of Houston, we are as dynamic as the students we serve and as fearless as the world in which we live, and we are committed to serving them both.
A university experience is about more than just what one learns in a classroom. It should inspire deep, personal growth and provide a richness of experiences that, combined with academic pursuits, lead to thoughtful leaders and prepared professionals. In academia, as in life, we learn most effectively when exposed to new experiences, to new ways of thinking and to new and different people. At the University of Houston, we boast one of the most diverse student populations in the country.
Our community is welcoming and inclusive. Here, you’ll find a community of people representing different backgrounds, genders, locations, ages, cultures and perspectives; and we revel in this advantage because of what it means to our students.
In a diverse community, intellectual engagement, critical thinking and even self-motivation improve for all students from all backgrounds. We become more competent problem-solvers when exposed to new ways of thinking. We grow more empathetic when we share time with others who come from a rich tapestry of cultures. And we can better take advantage of a broader range of opportunities just by being surrounded by voices and perspectives that we may not have had in our pasts.
An education without application frankly seems a bit trivial to us. Here, we educate our students — leveraging a strong experiential approach — so they can thrive in the real world. We conduct research designed to have relevant applications. We ready ourselves to affect positive change in the arts, sciences, technology, engineering, business, education, health and health care, and beyond. We inspire students to think beyond their limits and become global citizens who ultimately contribute to a better world.
After all, what good are knowledge, experience and skills if you don’t do something meaningful with them?
Houston, Texas is a vibrant metroplex, recognized worldwide for its contributions to space exploration, the energy industry, live entertainment, rich cultural events, upscale eateries and everything else you’d expect from a bustling world-class metropolis. So, it’s no coincidence that at the heart of this city lies the University of Houston.
After all, our graduates are the go-getters, dream-chasers and entrepreneurs who feed Houston’s workforce, contributing billions of dollars to this region and the state each year. Our students invigorate its streets and neighborhoods and provide an electrifying influence to its culture and arts scene. Our faculty are the stewards of the knowledge and research that bring an appreciation for the exchange of ideas, good practices and creative problem-solving. And our legions of devoted alumni are the titans of business, the civic leaders and the cultural icons who lead this city and this region to greater heights with each passing day.
As our university thrives, so does this city and its people.
Some call it determination, some call it grit, others still might call it pure stubbornness, but at the University of Houston, we consistently aspire for only the very best.
This willpower and resolve is unmatched at other institutions and stems from a city that has historically had to outwork the competition. One that has enthusiastically followed its own path and seized its opportunities.
This drive, this confidence, this unwavering determination has become a hallmark of those we educate. It’s been the fuel that has propelled us to conduct groundbreaking research, to build and lead meaningful lives, to win national championships and to make what had previously seemed impossible, possible.
Our Personality Traits
Confident, but not cocky
Accomplished and influential. Humbly taking pride in who we are and what we’ve achieved.
Willing to take risks, work hard, make tough choices and explore, even in the face of uncertainty or challenges. Undaunted.
Energetic, spirited and dynamic. A brightness that exudes positivity and to which others are drawn.
Warm & Sincere
A warmth, openness and acceptance of all. Genuine in our word and our tone.
Engaged & Attentive
A deep level of care and support for those in our community.
Digital Accessibility Statement
The University of Houston’s Commitment to Accessibility
At the University of Houston digital accessibility isn’t optional — it is a mandatory mindset and practice for everyone working on UH communications. Part of being a public university is being inclusive to everyone who engages with us.
Access to websites and electronic content is integral to UH’s academic, research and engagement activities. As communication trends and platforms continue to evolve, we must be mindful of accessibility across the entire range of media. The choices we make, such as colors and fonts, are not simply aesthetic decisions; they are important to usability. The University’s brand guidelines have been developed to ensure digital accessibility for all who engage with us.
What is digital accessibility?
“Digital Accessibility” ensures individuals with disabilities can access the same information, engage with the online content and participate in the same programs as anyone else, with substantially equivalent ease of use.
Electronic and Information Resources Accessibility Policy
UH embraces diversity and recognizes our responsibility to foster an open, welcoming environment where all individuals can collaboratively learn, work and serve. We are committed to providing equal access to information and services for everyone. The Electronic and Information Resources Accessibility Policy (SAM 01.D.13) addresses the responsibilities and processes for ensuring that the University’s electronic content, including its websites and mobile applications, is accessible for individuals with disabilities.
Our website aims to meet the 1 TAC 213 and 1 TAC 206.70 web accessibility requirements, including meeting the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines version 2.0 (WCAG 2.0) at level AA.
We Value Digital Inclusion
The Office of Equal Opportunity Services (EOS) offers a range of resources for faculty and staff who want to learn more about resolving accessibility issues on their website.
Reporting Digital Accessibility Issues
We welcome your feedback about the accessibility of any of the UH websites, mobile applications or other digital assets. If you cannot access content or use features on any University of Houston website due to a disability, report your accessibility issue, email us at firstname.lastname@example.org, or call us at (713) 743-8835.