Impact Award Recipients

As President and CEO, Paul Siefken ensures that Fred Rogers Productions presents the very best in educational children’s media on broadcast and digital platforms — and beyond. Siefken most recently served as VP, Broadcast and Digital Media, steering the broadcast content and managing the digital production pipelines for  Daniel Tiger’s Neighborhood,  Peg + Cat, and  Odd Squad, working with respective production partners for each. He also spearheaded initiatives that have taken all three into communities around the country, working with public television stations, museums, science centers, libraries, volunteer organizations, and early childhood groups to provide meaningful content that supports the aims and priorities of the respective institutions. Before joining Fred Rogers Productions in 2013, Siefken spent nearly ten years at PBS, most recently as Director of Children’s Programming, where he managed the development of several PBS KIDS series, including  The Cat in the Hat Knows a Lot About That,  Sid the Science Kid,  WordGirl,  Wild Kratts,  Fetch! With Ruff Ruffman, and  Daniel Tiger’s Neighborhood. Prior to that, he managed sponsored promotions and media relations as well as produced interactive content for Cartoon Network. Before entering children’s media, Paul worked as a high school English teacher in both Georgia and North Carolina. He holds a BA in English from Duke University.

Celina Schocken was the CEO of Pink Ribbon Red Ribbon, a newly launched global nonprofit that is an affiliate of the George W. Bush Institute that focuses on cervical and breast cancer prevention and treatment. Previously, she served as Director of Policy and Advocacy at Merck for Mothers, where she led the Saving Mothers, Giving Life public-private partnership. Prior to Merck, Schocken was Director of International Organizations at Population Services International (PSI), where she managed PSI’s work with the Global Fund to Fight AIDS, Tuberculosis, and Malaria and other multilateral organizations. She has also served as Chief Advisor to the Rwandan Minister of State for HIV/AIDS and Other Epidemics, whom she assisted to draft national policies related to HIV/AIDS, and to coordinate the implementation of multi-million-dollar HIV/AIDS programs throughout the country. Prior to her position with the Government of Rwanda, Schocken held positions as Country Director of Columbia University's programs in Rwanda, and with the William J. Clinton Presidential Foundation, where she co-authored Rwanda’s national plan for HIV/AIDS treatment and care. In 2005, she was a fellow at the Council on Foreign Relations.