SWOT Analysis - Opportunities - University of Houston
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  • Academics

    • Strength, breadth and diversity of faculty along with resources of UH, the TMC and Houston allows us to capitalize on opportunities for expansion into evolving areas of pharmacy practice, education and research. 
    • Creation and expansion of certificate, graduate and dual degree programs in key areas for current students and/or continuing education for professionals 
    • Increase national recognition by promoting the value and visibility of UHCOP postgraduate training opportunities such as The Houston Program, infectious disease fellowship, and academic fellows programs. 
  • Research

    • Existing and new faculty hires with significant funding along with research synergies positions us to dramatically increase our research expenditures and ranking 
    • Continue promoting the value and visibility of UHCOP cutting-edge research and scholarship to increase national recognition and ranking 
    • UH College of Medicine and clinical research space in Health 2 could enable new avenues for COP clinical research including health disparities 
    • Faculty of the National Academy of Inventors provide expertise that advances intellectual property opportunities for all faculty 
    • Synergistic interests between faculty from diverse research disciplines can translate into new discoveries and increased extramural funding 
    • Capitalize on assessment data, integrated curriculum and faculty expertise to expand Scholarship of Teaching and Learning (SoTL)
    • Cultivate and showcase the college-level research centers/institutes to the highest potential
  • People

    • Utilization of expanded resources to improve faculty, staff, and student well-being  
    • National and local priorities as well as access to specialized personnel allows for increased focus on faculty, staff and student well-being 
    • Create a targeted and innovative plan for an increased applicant pool of highly qualified Pharm.D. and graduate Students 
    • Stature of the college and faculty allows for increased focus of diverse recruitment of graduate students  
    • University and college resources for post-doctoral fellows facilitates job-ready development opportunities 
    • Established research areas allow for synergies of established faculty and attracting faculty with substantial and sustainable research programs 
    • Increasing the number of endowed chairs and professorships will assist in fulfilling college strategic imperatives
    • Developing advocates within the offices of state government on behalf of the college, university and profession
    • Promote college activities and contributions to the community to improve alumni engagement and philanthropy 
    • Promote graduate student engagement in student organizations, department, college, and professional societies
    • Expand engagement of faculty, alumni and students leading innovative ways to provide care to all patient populations, especially the underserved
    • Expand innovative preceptor training and education to enhance and expand learning and experiential opportunities with institutions and community partners  
  • Environment

    • Highlight the critical role of the pharmacist and health researchers in responding to the emerging public health needs of the community in Texas
    • Strategically leverage the city of Houston’s diverse population, economy, world’s largest medical center (TMC), and other industries to support the college’s mission  
    • Achieve stakeholder status in TMC-3, a translational research campus, and accelerate interdisciplinary innovation in Houston 
    • Expand tech transfer and entrepreneurial opportunities within the University of Houston  
    • Enhance the collaborative potential with university and community partners to provide opportunities for research, interprofessional education and outreach to underserved patient populations across Texas
    • Continue to maximize the utilization of advancements in technology to improve teaching, research, service, and faculty, staff and student engagement
  • From Weaknesses

    • Increase UHCOP visibility on a national level by showcasing full range of accolades and accomplishments through multimedia and in-person presence
    • Build on current research infrastructure to establish program/center and training grants
    • Continue to expand and develop programs that promote diversity, equity and inclusivity within the college
  • From Threats

    • Increasing recognition of pharmacists as a medical provider
    • Immersion in communities, diversity, growing cultural awareness and competency positions UHCOP to prepare pharmacists to address health disparities