Typography

Together, these three fonts—League Gothic, with its bold, direct look and feel, Milo with its clean, practical, and yet refined style, and Crimson with its more traditional academic distinction—create an aspirational, approachable, and bold grouping that works well together as a family.


Headline typeface

League Gothic is the headline font in Houston’s brand. It can be used for big typographic moments and with a shadow behind the type. It can be used on an upward right slant when copy length allows. The angling of League Gothic communicates the progressive and enterprising ideas that the University stands for.

League Gothic

  • League Gothic Regular

To angle the typography in Adobe Illustrator, right click the type, choose transform, and select shear. From there, choose the vertical axis, and type in -8˚.

League Gothic font family is an open source font and can be downloaded in the download zone.


Secondary typeface

Milo is the secondary headline typeface for the Houston brand. It is also suitable for subheads, pull quotes, and title pages. For situations where legibility must be immediate such as with billboards, it can be used as body copy. In these situations the headlines should appear in all-caps. The overall sentence case of the University of Houston brand suggests approachability. Milo also serves as the primary typeface for web usage.

Milo

  • Milo Thin
  • Milo Regular
  • Milo Italic
  • Milo Bold
  • Milo Bold Italic

Milo font family is not an open source font. If you would like to purchase FF Milo fonts, you can do so for $69 a font. Please click here to purchase. If you do not have the budget to purchase all five Milo fonts, we recommend that you purchase Milo Regular and Milo Bold first, and also Milo Italic if you have the budget to do so.


Body copy typeface

Crimson is the primary supporting typeface for the Houston brand. It is suitable for use in body copy and subheads, but it is always used in conjunction with Milo.

Crimson

  • Crimson Regular
  • Crimson Italic
  • Crimson Semibold
  • Crimson Semibold Italic
  • Crimson Bold
  • Crimson Bold Italic

Crimson font family is an open source font and can be dowloaded in the download zone.


Milo is not a free font and requires a license for use. The University purchased a limited number of licenses to distribute among departments and colleges. Please email marketing@uh.edu to find out who holds the license in your department or college.

If you would like to purchase FF Milo fonts, you can do so for $69 a font. Please click here to purchase. If you do not have the budget to purchase all five Milo fonts, we recommend that you purchase Milo Regular and Milo Bold first, and also Milo Italic if you have the budget to do so.


Equivalent Fonts for Limited MS Office Use

If you are unable to install League Gothic, Milo or Crimson in another computer*, you can use the following Microsoft Office equivalent fonts:

League GothicMiloCrimson
Impact Trebuchet Times New Roman

*Important: Only use these fonts when you have no other options (e.g. a presentation that is off-campus or shared MS Word document). Do not use on printed pieces.