Norma Olvera, a professor in the Psychological, Health & Learning Sciences Department at the UH College of Education, serves as founder and executive director of BOUNCE. She has spent more than 25 years researching and examining parental, cultural, psychological and socio-environmental factors associated with childhood obesity in underserved children and families.
A native of Mexico with extensive research experience in Texas, Olvera has been able to closely observe how the transfer of certain factors from generation to generation influences a person's interactions with food and physical activity.
Olvera earned an M.A. and a Ph.D. in developmental psychology from the University of Houston. She is an active member of several health-related boards and previously served as president of the Hispanic Health Coalition.