Bounce | About - University of Houston
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Our Mission

BOUNCE is a community outreach and research initiative dedicated to reducing obesity-related diseases among underserved communities by empowering Hispanic and African American youth and families to adopt healthy lifestyles by making nutritious food choices, engaging in daily exercise and fostering a positive body image.


Norman Olvera

Our Leadership

Norma Olvera, a professor in the Psychological, Health & Learning Sciences Department at the UH College of Education, serves as founder and executive director of BOUNCE. She has spent more than 25 years researching and examining parental, cultural, psychological and socio-environmental factors associated with childhood obesity in underserved children and families.

A native of Mexico with extensive research experience in Texas, Olvera has been able to closely observe how the transfer of certain factors from generation to generation influences a person's interactions with food and physical activity.

Olvera earned an M.A. and a Ph.D. in developmental psychology from the University of Houston. She is an active member of several health-related boards and previously served as president of the Hispanic Health Coalition.

Bounce by the numbers

  • 20+Conferences featuring BOUNCE programs
  • 20+Elementary & middle schools involved
  • 10,000+Families reached
  • 20,000+Student volunteer hours


BOUNCE has been recognized at the local, state and national level for its work. Some highlights:

  • In summer 2017, Norma Olvera, the founder and executive director of BOUNCE, was selected to participate in a prestigious fellowship with the U.S. Department of Agriculture based on her work in the health field.
  • In 2010, BOUNCE won an honorable mention award for cardiovascular health promotion by the Texas Department of State Health Services.
  • In 2006, BOUNCE was acknowledged as “One of the Best Nutrition and Physical Activity Practices” by the Texas Public Health Association.