Bounce | About - University of Houston
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Our Mission

BOUNCE is a community outreach and research initiative dedicated to reducing obesity-related diseases among underserved communities by empowering Hispanic and African American youth and families to adopt healthy lifestyles by making nutritious food choices, engaging in daily exercise and fostering a positive body image.


Norman Olvera

Our Leadership

Dr. Norma Olvera, Professor in Psychological, Health, & Learning Sciences, University of Houston, is the 2017 E. Kika de la Garza Fellow, The 2012 Obesity Society Fellow, & director of the Latino Health Disparities Lab. Dr. Olvera received her doctoral degree in Developmental Psychology at the University of Houston, focused on maternal & child health. Her research on maternal, cultural, & environmental influences on pediatric obesity, body image, disordered eating, anxiety, & physical activity in Latino & African American families has led to multiple innovative communities, family-based obesity interventions. 

Dr. Olvera has published in high impact factor journals in health (Appetite, American Journal of Preventive Medicine, Journal of Pediatric Psychology, Health and Place, and Obesity, and Journal of Research on Adolescence) & has over 2,500 citations. As principal investigator, co-investigator or consultant, she has secured over $7,000,000 in federal funding, including the National Institute of Health as well as from multiple foundations.

Bounce by the numbers

  • 20+Conferences featuring BOUNCE programs
  • 20+Elementary & middle schools involved
  • 10,000+Families reached
  • 20,000+Student volunteer hours


BOUNCE has been recognized at the local, state and national level for its work. Some highlights:

  • In summer 2017, Norma Olvera, the founder and executive director of BOUNCE, was selected to participate in a prestigious fellowship with the U.S. Department of Agriculture based on her work in the health field.
  • In 2010, BOUNCE won an honorable mention award for cardiovascular health promotion by the Texas Department of State Health Services.
  • In 2006, BOUNCE was acknowledged as “One of the Best Nutrition and Physical Activity Practices” by the Texas Public Health Association.


BOUNCE in the News