Joel Luks is a communications specialist with expertise in content marketing and social media strategy. Before joining boutique firm The CKP Group as principal, director of content marketing, Luks was the arts and entertainment editor, classical music critic and video curator of CultureMap Houston, a hyperlocal digital publication covering lifestyle topics. Luks is also a regular contributor to KHOU 11 News through a special partnership with the CBS affiliate. In this role, Luks published more than 500 articles and produced more than 450 editorial segments for online platforms and broadcast.
Luks earned degrees from the University of Rochester and Rice University, where he excelled in classical music performance. Additional studies in arts management and psychology led to a post as education director of Young Audiences of Houston, a chapter of a national nonprofit that advocates for creative pursuits in schools. He then gained experience in sales as a home consultant for Newmark Homes, a Houston-based production builder. Luks was consistently a top producer as a result of effective targeted digital marketing tactics.
Luks is passionate about the importance of the arts in society, education and sustainability. As a volunteer, he has served on the boards of the River Oaks Chamber Orchestra, Urban Harvest and Fresh Arts, having also been the chair of the Impulse Artist Series board. He’s also a frequent speaker on topics of media relations, marketing practices and art trends.
Having been born in Lima, Peru, Luks is bilingual in English and Spanish.