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Lorem Ipsum is a commonly used device to help designers demonstrate how a proposed layout or design might look with textual content in place. The pages in these sections use variations of the famous Lorem Ipsum text as placeholder content.

Consider this discussion from http://www.loremipsum.de/about_lorem_ipsum.html:

What is Lorem ipsum?

A quick and simplified answer is that Lorem Ipsum refers to text that the DTP (Desktop Publishing) industry use as replacement text when the real text is not available.

For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real text is not available. The Lorem ipsum text looks real enough that the brochure or book looks complete. The book or brochure can be shown to the client for approval.

The important factor when using Lorem ipsum text is that the text looks realistic otherwise the brochure or book will not look very good. Lorem Ipsum is dummy text which has no meaning however looks very similar to real text.

Common names for Lorem ipsum text include:

- blind text
- dummy text
- greeked text
- placeholder text
- mock content
- filler text

Various sources identify the basic lorem ipsum text as originally being derived from a philosophical discussion offered by Cicero. And while placeholder text is often called "greeking", the Lorem Ipsum text is more like a corruption of Latin.