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Minwoo Lee Associate Professor, Director of Hospitality Analytics and Innovation Lab

B.B.A., M.B.A. in Management Science, Korea Aerospace University; MS in Management Information Systems, Texas Tech University; Ph.D. in Management, University of Massachusetts Amherst. CHIA, CHE.

Expertise & Research Interests

  • Big Data and Business Analytics
  • Machine Learning
  • Impact of Information Technology in Hospitality and Tourism Management
  • Digital Transformation and Service Innovation
  • Persuasion and customer decision-making in social media
  • Digital Trust and Corporate Digital Responsibility
Career Highlights
Author of more than 45 peer-reviewed journal articles, conference proceedings, book, book chapters, and trade articles in hospitality, tourism and information systems areas;
Associate Editor of Journal of Hospitality and Tourism Technology, Guest Editor of Tourism  Economics and Frontiers in Psychology, and Editorial Board member for the leading hospitality and tourism journals such as International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology, Tourism Economics, and others; 
recipient of Donald Greenaway Excellence Award in 2023, Stephen Rushmore/HVS Faculty Research Award in 2021, Provost’s 50-in-5 Research Award for Faculty in 2019 and 2020, and New Faculty Research Award in 2017 at UH;
recipient of 2022 ICHRIE’s Research Award, JHTT Paper of the Year Award from International Federation for IT and Travel & Tourism in 2022, Literati Outstanding Reviewer Award in 2021, Best Paper Awards at the Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism in 2020, 2021, 2022, and 2023, Best Paper Award (1st place) at the Korea America Hospitality & Tourism Educators Conference in 2017 and Best Paper Award at the Asia Pacific Management Conference in 2015;
recipient of Minister’s Grand Prize (1st place) from the Ministry of Information and Communication, South Korea and grant funds from UH and agencies including Hospitality Financial and Technology Professionals, UH Digital Research Common, and Institute for Information & Communications Technology Promotion of South Korea; 
consultant and research associate for Bali Group, HFTP, Accor Hotels, Hilton, Intercontinental Hotel Group, and France Telecom;
currently teaches Hospitality Business Analytics & Communication, Project Management & Data Analytics, Innovative Hospitality Technologies, Hospitality Technology, and Social Media in the Hospitality Industry at the undergraduate and graduate levels; taught at University of Massachusetts Amherst and Korea Aerospace University before joining Hilton College in 2017;
serves as the dissertation chair for Ph.D. students, the professional and research track paper advisor for graduate and undergraduate students, and the faculty advisor for the College’s STR Student Market Study Competition teams.