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Minjung Shin Assistant Professor

B.S. in Business Administration, M.S. in Business Administration with a concentration in Marketing, Seoul National University; Ph.D. in Hospitality Administration, University of Houston.
Expertise & Research Interests
  • Consumer-Brand Relationships
  • Branding
  • Luxury Marketing
Career Highlights
Author of peer-reviewed journal articles published in business, marketing, hospitality, and tourism journals that include Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, Journal of Travel & Tourism Marketing, and Cornell Hospitality Quarterly; recipient of the Best Paper Award at the Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism in 2019 and 2020; currently teaches Hospitality Marketing at the undergraduate level and Hospitality Marketing Analysis and Statistical Analysis in the Hospitality Industry at the graduate level; work experience in marketing, sales and operations, and human resources in the areas of travel, retail, and hospitality.