Education
B.S. in Business Administration, M.S. in Business Administration with a concentration in Marketing, Seoul National University; Ph.D. in Hospitality Administration, University of Houston.

Expertise & Research Interests

• Consumer-Brand Relationships
• Branding
• Luxury Marketing

Career Highlights
Author of 10-plus peer-reviewed journal articles and conference proceedings/presentations; recipient of the Best Paper Award at the Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism in 2019 and 2020; taught Hospitality Marketing at the undergraduate level and Hospitality Marketing Analysis at the graduate level; work experience in marketing, sales and operations, and human resources in the areas of travel, retail and hospitality.