John C. Butler
Department of Geosciences
University of Houston
Houston, TX 77204
jbutler@uh.edu
When Graeme Bonham-Carter became editor of Computers and Geosciences he expressed an interest in sponsoring a number of special issues. Later on this year there will be a special issue created from papers submitted to the 1st International Conference on GeoComputation held at the University of Leeds, Leeds, UK 17-19 September 1996 . Bob Abrahart is the guest editor for that special issue and he has given a great deal of thought to how an organization can benefit from a presence on the Internet.
The World Wide Web (WWW) provides a simple means of accessing data,
text, pictures, moving images and sound. It now boasts over 18 Million
users and is constantly expanding; not just in terms of servers, pages
and users - but also in terms of incorporated technologies. So how can
an organisation best take advantage of this fledgling "golden goose"?
The Internet is about information; and, today, efficient access to our
information highways is an essential requirement for most organizations.
The WWW offers excellent opportunities for providing, gathering, and
collating information - facilitating transparent access to a vast
amount of material that is stored on different computers around the
world. Nevertheless, the WWW is also about people, those who construct,
browse and utilize what's on offer in the global electronic marketplace;
and in who's hands its future development lies.
To be of maximum use information must not just be available - it must
also be immediate, relevant and valuable. The first thing for an
organisation to consider is the flow of information from existing
suppliers. Are there alternative sources with faster access that
would provide an instant competitive edge? Several news associations,
local and national newspapers, and topical magazines can be found on-
line. These provide up-to-date information about important events and
most have searchable pages e.g. New York Times (current issue) and CNN (latest reports
plus some older stories). However, this is still second-hand news, and
as new sites come on line it is possible to obtain information in a more
direct manner e.g. Houston Traffic Flow Map (updated every minute) and World Wide Earthquake Locator
(updated within hours of an
occurrence). So why not read about tomorrow's news today? Or check out
the latest financial situation e.g. Wall Street Journal (interactive
edition); or weather report and satellite image
e.g. Weather Visualizer ?
And act accordingly.
The WWW contains a host of other standard products and services - for
you to take advantage of. Numerous organizations have in the last year
or two grown WWW extensions; with global advertising and order taking
being done 24 hours a day, seven days a week, each and every day of the
year - at little or no extra cost. Moreover, these firms don't just
deal in computer related information, software, and services. All
manner of products are being traded! So following the maxim "to be
noticed, if the competition is on-line then you must be too" - the
number of participants is set to increase. Indeed, if an organisation
is not on the WWW, then it should now take a serious look at the pros
and cons of joining! Visitors to a site can browse through brochures,
examine technical specifications, download demonstration software, fill-
in product order forms, leave messages in a guestbook, and be
counted/ logged. Much time and effort can also be saved by providing
dedicated pages for "frequently asked questions". Moreover, there is no
real limit to the amount of material that can be accommodated within
each set of pages, with each visitor being free to read as much
or as little as they wish - following the thread of hypertext links from
page to page and from site to site - backtracking as and when required.
A selection of pages that illustrate what can be offered include: the
provision of on-line shopping malls e.g. Barclay Square; the provision of route planning information
services e.g. Subway Navigator; and the provision of journal details plus a subscription
form e.g. Computers and Geosciences.
Most government bodies and academic institutions are also on the WWW -
promoting their wares, publishing their documents, and disseminating
various other bits of useful information. These organizations seek to
foster a high professional standing; address a global scientific and/ or
technical audience; and at the same time make best use of their limited
available funds e.g. NASA Center for Mars Exploration and University of Hawaii Satlab Server. Syllabi, assignments, lecture notes, exams, class
calendars, multimedia textbooks and other educational resources are
likewise available at appropriate sites; facilitating distributed
education both within and beyond the home organisation e.g. World
Lecture Hall; supporting
accelerated learning for young scientists e.g. NASA Online Education
Resources; and providing worthwhile
resources for teachers e.g. USGS Learning Web. Various manuals and on-line tutorials are
also starting to appear e.g. SNNS User Manual
and IDRISI Tutorial.
Nevertheless, for all users, the real strength of the WWW lies in six
main areas - where it has sufficient power to go beyond anything that
the competition has to offer:
The potential use of constantly changing data streams,
coupled with the power to generate virtual worlds on-the-fly, also
offers tremendous promise for radical advances in interface design.
Indeed, all such interactive phenomena are but simple pointers to what
the future holds in store for us!
Internet Benefits - An Organizations Perspective
So what about your organisation? Can it afford to take a back seat? Do
you want global advertising? Do you want to acquire or disseminate
enormous volumes of information, improve the flow of information within
your organisation, or just make contact with other firms and people? If
so - then the WWW is an ideal medium. It is also an exciting place to
be. It is alive and changing. But don't just take my word for it. Go
try it for yourself. And discover what's on offer! Since April 5, 1997