RICHARDS SELLS A WINNING FORMULA

When doctoral student Keith Richards began teaching Introduction to Professional Selling, he had not yet completed his coursework. Despite that irregularity, the Bauer College of Business faculty was sold on the idea of having Richards begin early.

Since he began teaching two years ago, Richards has received student evaluations that place him in the top 15 percent of all business school faculty. For these reasons, he received a Graduate Assistant Teaching Award.


Photo by Thomas Shea

“In my life there are only a few people who have had a significant impact in my present success, and Keith Richards is one of those people,” one student wrote in an evaluation. “The amount of practical information I learned had me craving a future career in sales.”

The award includes a $1,000 prize and a trophy.

Travis Coggin
Staff writer