Content Strategy - University of Houston
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Content Strategy

Are you ready to gain a career edge while unleashing marketing power? Get introduced to the next generation of frameworks and practices for content creation and strategy to take your social media marketing campaign to the next level! This course explores branded content strategies across multimedia platforms (social media, web, e-campaigns, and mobile media); explores new trends and technology for capturing market share, and offers analyzation on campaign performance.

In this hands-on course, you will be creating a social media campaign for either yourself, your company, a product or service, or a non-profit organization (your choice).

About the Course

12 weeks + $650 = One Powerful Social Media Campaign.

Through case studies, a campaign project, interactive sessions, and videos you will fine-tune your professional skill-sets with transmedia marketing® tactics that will drive your promotional efforts to the next level.

  • Discuss the elements of a content strategy with employers and/or possible clients
  • Research and curate visual inspiration boards
  • Develop persona’s for audience development
  • Produce, manage and distribute messaging across various social platforms
  • Gather data from analytics reports and tell a story



Award-Winning Guest Master

An award-winning content marketer, Moss has developed numerous campaigns where strategy drives revenue. Beyond his video instruction, you will get feedback from him at the end of the course.

Skyler Moss

Start Date and Duration

12 weeks; The start date is June 1st, 2020. Only 24 seats are available!

Required Hardware and Software

  • A computer that is running a minimum operating system requirement of Mac OS X 10.10 and Windows 7.
  • Google email account.
  • A browser.

Gain a career edge with a Transmedia Marketing® professional certificate. Join us, and unleash your marketing power!

Register for Content Strategy