University of Houston entrepreneurship students are stepping up like bosses to outsell their classmates at Wolffest 2023. The annual three-day competition features pop-up food stands created by students of the top-ranked Cyvia and Melvyn Wolff Center for Entrepreneurship at the C. T. Bauer College of Business. It is their final class project before earning an entrepreneurship degree.
The winning team will be named on Saturday, April 15, during the Wolff Gala 2023, which also will feature an auction. Click for details on tickets, donations and auction items.
“This is a big project for the Wolf students and a very popular event on the UH campus. In past years, we have raised as much as $325,661. Every dollar from Wolffest helps fund scholarships and learning opportunities for students,” said Danna Ceron Jaramillo, program manager of the Wolff Center.
The project has another purpose, too: Spinning lessons into real-life tests. Since committing to the project last fall, students have been working hard on putting together plans, bidding on locations, developing products, lining up vendors and brand partners, creating marketing plans, setting prices – all while keeping their competitors in mind. But despite their best plans, issues can pop up on the fly, just as real-life bosses constantly must fix nonfunctional equipment or soothe spats among team members.
For visitors, Wolffest features events, raucous sales pitches, giveaways, lots of good food and the chance to get to know the Wolff Center’s newest entrepreneurs.
Who: Students at the UH Wolff Center for Entrepreneurship
What: Wolffest 2023
When: Tuesday–Thursday, March 28–30. Opens 9 a.m. each day. Closes 5 p.m. Tuesday and Wednesday, and 9 p.m. Thursday.
Where: UH Butler Plaza in front of M.D. Anderson Library (Map)