09/01/2020 01:31:36 PMOnline crowdfunding is a multibillion dollar industry, but crafting a compelling pitch that stands out among thousands of projects and lands investors is challenging, especially in the restaurant industry. Researchers at the Conrad N. Hilton College of Hotel and Restaurant Management have identified linguistic styles that could tip the scales for restaurateurs seeking financial backing online. Chris Stipescdstipes@uh.eduNotices,People,Research,Student Success,Top Stories