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Social Media Profile Guidelines

Your social media profile is the digital face of your college, department or group. Being one of the first things audiences will see when searching for you, here are some guidelines to make the most of the tools you have.

Profile Pictures

Many UH colleges, programs, departments and business units use official UH social media profile images in their social media accounts to express their connection to UH. These images are included among UH symbols and branding and they should be protected as such.

The Interlocking UH represents the entire University. Only the current, monotone version of the Interlocking UH logo is currently used. Former versions of the interlocking UH design are no longer used. Wordmark logos are not suggested for use in social media profiles due to how small the text appears on the screen. However, the secondary vertical version of the wordmark logo is permitted as a profile picture. We ask that you continue to be mindful of the legibility of text at this small size. Any color combination that is defined as acceptable by our brand guide may be used.

Digital copies of the social media profile images in the correct sizes and formats for each platform are available for download, including templates to add your department name below the interlocking UH logo.

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Current UH interlocking logo
Current UH interlocking logo with a single word indicating a department below it
Full size University of Houston wordmark in vertical arrangement that is not preferred for social media profile pictures
Outdated interlocking UH logo
Outdated interlocking UH logo with beveling
Full size University of Houston signature mark in horizonatal arrangement that is not appropriate for social media profile pictures

Profile Names and Handles

Profile names (sometimes referred to as display names) are a place to identify specific department and colleges names on social media profiles. These are separate from usernames (sometimes referred to as handles).

In the example below, University of Houston Department Name is the profile name, whereas @UHDepartmentName is the username. This example is of a Twitter profile, but most social networks follow a similar format.

Screenshot of a Twitter profile that is formatted properly

Avoid using acronyms in display names unless the entire name does not fit in the character limit. If the full name of your college, department or group does not fit in the display name, include it in the profile’s bio so the account can easily be searched for.

We encourage the use of ‘UH’ or other university identifiers in usernames/handles so that accounts are easy to search for and find. Capitalizing the first letter of each word where possible is also recommended so it is more easily readable (example: @UHouston or @UHStudentCenter).

Learn more about accessibility on social media

Below are the current character limits for display names and usernames by platform:

Display name Username
Facebook 50 N/A
Twitter 50 15
Instagram 30 30
YouTube 60 20
TikTok 30 24
Snapchat 50 30
LinkedIn 100 50
Pinterest 20 15
Tumblr 50 32

Cover Photos

Many social networks have the option of uploading a cover photo. A cover photo is a wide image of your choosing that sits at the top of your profile, near or partially behind your profile picture. A good cover photo is an image that is eye-catching and aids your profile picture in representing your account.

It’s important to make sure that your cover photo is the correct size so that it appears high quality and no important information is cut off. Checking both mobile and desktop versions after being uploaded is recommended, as some social networks crop them differently depending on the type of device being used. Below are the currently recommended upload sizes for cover images for each platform.

Facebook 820x312 pixels (displays 640 x360 on smartphones)
Twitter 1500x500 pixels
YouTube 2560x1440 pixels (safe area for mobile 1546x423 pixels)
LinkedIn 1128x191 pixels


Your account bio is a place to write a 1-2 sentence description of your account. It should concisely sum up what group your account represents and can be used as a place to set the tone for your content. When relevant, a hashtag related to the account can be placed at the end of your bio (example: #GoCoogs).


Most social networks allow a link to be added to account profiles. We recommend linking to your college/department/organization's specific webpage on the UH website. Entering a more general URL such as is not as useful to your followers.

Birthdays Important

Many social networks have the option to include a birthday in the bio. This feature is designed for people, not brands. If a date younger than the age of someone who is allowed to have an account on the social network is entered (often under 13-years-old), your account may be banned by the social network. For this reason, we do not recommend entering a birthday for your account's bio.