This page provides information to vendors who are interested in becoming licensed to use University of Houston trademarks. If you are looking for internal (Faculty/Staff/Students) usage information, please find it on the Internal Basics page.
Any company, group, or individual wishing to produce and market goods for sale using University of Houston trademarks must be a licensed vendor.
Table of Contents
Applying for a License
If you wish to produce and market goods for sale or any other commercial venture using University of Houston trademarks, you must obtain a license agreement from the University of Houston’s licensing agency of record, Affinity Licensing. Licensees are obliged to pay a royalty for use of the University of Houston trademarks.
The license agreement will specify:
- Trademarks that can be used
- Goods the licensee is authorized to produce
- Authorized channels of distribution and sale for the goods
Visit our licensing partner's site, Affinity Licensing, to begin the application process.
Products Not Approved for Licensing
No products considered dangerous or offensive will be approved, including products promoting drugs, alcohol or tobacco; and no products with an unusually high product liability risk will be approved per System Administrative Memorandum 01.D.03 – Trademark Use.
Permission to Use Trademarks
University of Houston Students, Faculty, and Staff
All UH faculty, staff and students may use the University logos as outlined below and can find additional information on the Internal Use and Intellectual Property Use page.
Academic Use (i.e. reports, research grants, proposals, other business or academic related documents)
- Internal – if the document is not to be circulated outside the university, no pre-approval is required
- External – if the document is to be circulated outside the university (local, regional, national or international), all branding guidelines must be applied and brand approval is required
- All materials created for marketing purposes must abide the brand guidelines and receive brand approval
- If you are working with an external business through partnership, please refer to the page on Trademark Usage & Partnerships for more guidance.
External Business, Organization, or Individual
Businesses, Organizations, and Individuals outside of the University of Houston must request permission to use University of Houston trademarks, logos, and other intellectual property assets by completing the Intellectual Property Use Permission Request Form and emailing it to email@example.com.
Businesses, Organizations, and Individuals outside of the University of Houston who have been granted permission to use University of Houston trademarks and intellectual property assets must submit all materials bearing University of Houston trademarks or intellectual property for approval to firstname.lastname@example.org for approval prior to release.
Types of License Agreements
All University of Houston license agreements are administered by CLC, the university’s licensing agency of record. CLC offers two types of license agreements for companies wishing to make use of University of Houston trademarks for goods and services: Retail and Internal.
Retail License Agreement
A Retail license agreement allows a company to produce product bearing University of Houston trademarks for sale in designated retail channels, direct to consumer, and to university departments and related entities.
Internal License Agreement
An Internal license agreement allows a company to produce product bearing University of Houston trademarks for university departments and related entities for internal consumption only. Internal licensees cannot provide product at retail or direct to consumer.
UH Entities That Would Like to Order Items For Resale
Any faculty, staff or students who are ordering promotional items bearing the University marks to sell at a profit must use a licensed vendor. In this instance, these promotional items do not qualify for an Internal Use royalty exemption.
For a directory of licensed vendors and materials that each vendor is licensed to produce with the university marks, please visit our licensing partner’s site, Afinity Licensing.
- A college ordering a lapel pin with the university name/logo to sell at an alumni event must use a licensed vendor
- A department ordering a t-shirt for profit requires a university logo and use of licensed vendor
- A student organization buying any product to sell (includes paid for or provided by membership fees, etc.):
- With a university or college name in text
- With a univeristy logo
If the vendor is not licensed, the vendor will need to secure a license from the university’s licensing agency, Affinity Licensing.