Brand Management, Licensing & Trademark Policies
The University of Houston brand and adherence to its components and guidelines will ensure consistency and recognition of the brand. Recognition of the greater University brand benefits each of its programs and key segments independently and promotes a strong brand identity. To ensure consistency and compliance with the UH Branding policies, we have listed the relevant UH & UHS policies below:
MAPP 01.04.01 University Marketing and Communication
This policy defines the rules and procedures governing the use of the brand by all divisions, departments, and business units on campus. To learn more about this policy, its implementation and associated procedures, please see sections below (Branding for University Marketing, Definitions and Procedures).
MAPP 04.01.03 Procurement - General
This policy indicates all advertisements or printed items with any University of Houston logo, logotype, or trademark must be approved by UH Branding, which includes selecting a licensed vendor for purchases. This policy also clarifies that all established units of the University of Houston or University of Houston System must adhere to the UH Brand Style guidelines.
SAM 01.D.03 Trademark Management
This policy promotes and protects the System and its component universities by defining the standards and processes that have been put in place to protect both the UHS and university (UH, UHCL, UHD and UHV) trademarks.
Frequently Asked Questions (FAQs)
I am new to using the UH Brand, where do I start?
We recommend starting with the Brand Guidelines page to see what resources are available. From this page, we highly recommend visiting the Usage & Guidelines to see which resource would best serve you.
Where can I access UH logos or wordmarks?
University Logos - To download UH logos as a Faculty/Staff/Student, please visit the download zone
How do I reference the university in writing?
Editorial Guide - To understand technicalities in referencing the university in writing. For more information, also consult the Voice and Tone section.
What do I need to know about the brand?
Visual Identity - Outlines the University of Houston’s color, typography, video and photography guidelines
I am a faculty/staff/student and I want to use the UH logo for SWAG...
Consult the Internal Use and Intellectual Property Basics page.
I want to use the UH logo on an item for a single personal gift...
This type of application is considered Non-Commercial Use. Please visit the linked page to learn more about the steps to apply the UH logo.
I am working with a company to sponsor an event, how can I make sure I meet brand requirements?
The Partnerships & Usage page outlines how to apply the UH brand appropriately when partnering with one or more other organizations.
How Can I get permission to use UH marks (not faculty/staff/student)?
The Permission to Use Trademarks page outlines all the steps needed to receive permission to use the UH marks.
I want to sell UH items, how do I do that?
For any parties interested in selling UH items, please visit our page Application for a License.
How can I get my items approved?
We have outlined the approval process on the Branding Review page.
If you have a question about the UH Brand, Licensing or Trademarks that isn’t answered here, please contact license@uh.edu.