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2016 Summit: Valuing the 21st Century Creative Economy

Panel Discussion

3:00 - 4:15PM      Forecasting Creative Commodities
Art valuation is connected to its impact. How communities commodify artistic endeavors speaks to how those communities expect to prosper in the future. What implications does current practice have on our economic future?

Panel includes:

  • Jefferson Todd Frazier, Director Center for Performing Arts & Medicine at Houston Methodist Hospital  Presentation Slides
    • Jefferson Todd Frazier is a composer, educator and non-profit leader. He is the Director of The Center for Performing Arts Medicine at Houston Methodist Hospital, Founder of the American Festival for the Arts and Houston Arts Partners, and is the former Executive Director of Young Audiences of Houston. He is currently leading research, education and accessibility collaborations between the K-12 Education, University, Texas Medical Center, and the Arts and Culture communities in Houston, TX. On the occasion of the Juilliard School’s 100th anniversary in 2006, Frazier was recognized as one of 100 distinguished alumni and profiled in the Juilliard Journal’s “A Quiet Revolution: Juilliard Alumni and The Transformation of Education in America Through the Arts.”
  • Deborah Lugo, Director, Young Audiences' Arts Access Initiative
    • Deborah Lugo is the director of the Arts Access Initiative (AAI), a collective impact initiative for which Young Audiences of Houston serves as the backbone organization.  The AAI is Houston’s action plan for ensuring equitable arts access for every K- 8 Houston Independent School District student. In this position, she works with Houston ISD leaders, city officials, arts and cultural organizations, higher education leaders, businesses, philanthropic community, principals, teachers, parents and students to advance student arts access through partnerships, data collection, advocacy and strategy. The Arts Access Initiative is committed to three goals for arts and arts education access in partnership with the Houston Independent School District, area arts and nonprofit partners, and regional community members: Equity, Impact & Sustainability. From 2005 to 2013, Deborah was the Executive Director of Mercury Baroque. Deborah holds a Master in Public Policy from Princeton University’s Woodrow Wilson School for Public and International Affairs, and a Bachelor in Violin Performance from Florida International University.

  • Jon Nordby, Director of Talent Attraction and Marketing, Greater Houston Partnership

    • Jon Nordby, joined the Greater Houston Partnership in February of 2015 to launch and run the Partnership’s Talent Attraction Initiative. Since then has seen the development of a number of resources to help attract more talent to the Houston region including the Recruiter Tool Kit, a free resource to help recruiters better sell Houston and the first socially powered regional job portal in the country that supports both small businesses and the enterprise.

      Jon’s background is in HR Technology with firms such as, and internet startup CareerArc where he helped organizations understand job seeker behaviors, how to leverage social media for employment branding and streamlining all aspects of human capital management. Jon also has a lengthy background of advising small businesses and technology startups across the country and is passionate about helping these young organizations grow and thrive.

  • Debra Simon, Vice President of Arts Brookfield,
    • As Vice President of Arts Brookfield, Debra Simon oversees public programming at over twenty-five sites in New York, Houston, Los Angeles, and Denver. Arts Brookfield presents over 400 free cultural events each year with a combined attendance of over 500,000. She also leads marketing, social media, public relations, and sponsorship. Artists that have worked with Arts Brookfield include the La Scala Orchestra, Laurie Anderson, William Kentridge, Bang on a Can Marathon, The Black Keys, Bill Morrison, Elizabeth Streb, Christian Marclay, Adrian Villar Rojas, David Byrne, and Dianne Reeves, to name a few. Earlier in her career Debra served as Vice President of Marketing for the Alliance for Downtown New York, where she led cultural planning, marketing, and community relations for the Wall Street Business Improvement District. She conceived and implemented annual events and performance series including the “Music at Castle Clinton,” “DineAroundDowntown,” and “KidAroundTown.” She co-founded the River to River Festival in 2001 and received the 2008 Visionary Award from Bang on a Can and the 2010 Liberty Award from Lower Manhattan Cultural Council.