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D. Christopher Taylor Associate Professor, Director of the Beverage Management Program and Fred Parks Wine Cellar

B.S., Texas Tech University; M.A. in Management, Wayland Baptist University; Ph.D. in Hospitality Administration, Texas Tech University.

Expertise & Research Interests

  • Wine Preference Development and Education
  • Consumer Behavior/Marketing of Wine
  • Wine Tourism/Eco-Wine Tourism

Career Highlights
D. Christopher Taylor, Ph.D. is an award winning researcher and wine educator whose expertise is in wine and wine marketing. Prior to arriving at the Hilton College in 2013, Dr. Taylor had been long active in the Texas wine industry and was a manager for Glazer’s Domaines & Estates division, prior to the merger with Southern. He also held several positions at Eastern New Mexico University, including Dean of the business college. In addition to more than 100 peer reviewed publications and conference presentations, Dr. Taylor has won many best paper awards including paper of the year from Cornell Hospitality Quarterly.