The Student Affairs Office of Marketing and Communications assists the departments and units within the Division of Student Affairs and Enrollment Services in the development of effective integrated marketing plans for a wide variety of events and programs. We will guide your department through the process of telling our stories as an extension of our brand promise.
The purpose of branding is to manage all of the institution's communications (print and electronic) so the look and feel sends a consistent message. Branding a university is much more than a name, logo, or tag line; it's a promise. Our promise is extended to students, faculty, staff, alumni, parents, donors, and the general public. As marketing and communication professionals, we support the UH brand strategy and will incorporate it within our own marketing materials.
With a focus on the University’s brand, the Student Affairs Office of Marketing and Communications will assist in raising awareness and interest in your programs and services, as well as increasing engagement and attendance.
We will collaborate with you regarding your unit's overall marketing and strategic direction. It is an interactive process where the mission, vision and values are merged with gathered data to produce individual action plans to accomplish future marketing goals and objectives. A sampling of this process includes:
- Assisting with the incorporation of assessment tools in your marketing efforts (before, during, and after).
- Brainstorming innovative and creative marketing ideas for your programs and events that will meet the needs of today's students.
- Identifying potential opportunities for marketing collaboration with other units.
- Developing a marketing plan — a marketing framework designed to enable and inform your marketing strategy.
Please note that it is the intention of this office to provide advisory services regarding the formulation of marketing plans, strategies, and tactics. While we are happy to provide you with advice and feedback, it is the requesting department's responsibility to oversee the execution and implementation of marketing tactics.