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February 21, 2006

UH, ARAMARK TO CONCOCT
RIGHT MIX OF DINING OPTIONS

The University of Houston is in the midst of creating a new dining services plan to meet the needs of students, faculty and staff.

Administrators are receiving assistance from Aramark Corp., UH’s food-service vendor, in an effort ensure that the right dining service offerings are in place on campus.

Last week, the company launched a comprehensive market research process called MarketMATCH.

“This will be a very exciting process for the University of Houston as only a handful of schools nationwide participate in this process each semester,” said John Rudley, vice president of administration and finance. “We are so pleased Aramark is working so quickly to help us identify opportunities for development so we can make decisions for improving the campus and its surrounding corridors.”

During the next 15 weeks, Aramark experts from across the nation will be at UH to solicit input from the campus community through chat rooms, focus groups, intercept surveys and online surveys. Company officials will make recommendations as to what type of dining services should be offered at UH.

Rudley noted that University of Central Florida, Old Dominion University, Wake Forest University and Clemson University have participated in Aramark’s MarketMATCH with considerable success.

“Our university will join a group of prestigious universities such as the University of North Carolina – Chapel Hill that already have utilized this program to identify opportunities to enhance collegiate life on their campuses,” he said.

Francine Parker
fparker@central.uh.edu