Advertising Program at UH Receives a Little Help From Its ‘Friends’Advisory board composed of houston media, advertising professionals to offer support, insight
A number of advertising, marketing and sales professionals recently united as the “Friends of the UH Advertising Program” to lend industry insight to advertising curriculum and update faculty on professional trends and career opportunities for students.
Among the “Friends” are professionals from FKM advertising agency, Lopez Negrete and Love Advertising, KHCW-TV Channel 39, KTRK-TV Channel 13, Univision Channel 45, CBS Outdoor, the Houston Chronicle, ClearChannel and the American Advertising Federation-Houston.
“The name says it all. These are indeed very good ‘friends,’ who are contributing expertise, time and energy to growing the university’s advertising program,” said Larry Kelley, instructional professor of advertising. “Additionally, this group will help fund the expansion of advertising curriculum, as well as the various costs associated with student advertising competitions.”
The ultimate benefit of this alliance, Kelley added, is that the group’s input will help ready students for the ever-evolving and highly competitive advertising industry.
“There is a constant need for fresh talent,” said Roger Bare, general manager of KHCW-TV. “We’re glad to do our part to ensure that students are ready to help the industry grow.”
The UH School of Communication offers a bachelor of arts in communication with a concentration in advertising. Courses include “Principles of Advertising,” “Media Planning and Placement,” “Advertising Campaigns” and “Advertising Copywriting and Production.” Each year, students attend the National Student Advertising Competition, which requires teams to develop a strategic advertising/marketing/media campaign for a real corporate sponsor.
“We are excited to be more closely aligned with the local advertising and media community,” said Beth Olson, director of the School of Communication. “Collaborating with advertising and media leaders can only benefit our students today and tomorrow.”