Burns addresses international fundraising audience on social media policy

If you're not part of the conversation online with social media, you're not managing your organization's outreach fully.

This and other facts about the impact of social media on nonprofit organizations was part of "Why You Need a Social Media Policy," given by Lisa Burns, COT Development Director, at the 49th annual Association of Fundraising Professionals conference (http://conference.afpnet.org/) in Vancouver, British Columbia.

Burns and co-presenter Dave Tinker, VP of Advancement for Achieva, a non-profit in Pittsburgh, shared statistics on the prevalence of social media tools and the importance of social media policy for charitable organizations. Burns led the task force for the development of the college's social media strategy in 2009, and was tapped to do the same for the AFP Greater Houston Chapter in 2011.

"The opportunity to present at AFP International Conference is a high achievement for a fundraising professional," said Scott Stuckey, president of the AFP Greater Houston Chapter, where Burns serves as Vice President of Professional Advancement. "It's a testament to the knowledge Lisa has gained during her time with the College of Technology to be able to share those experiences with colleagues from around the world so they too may improve their organizations."

A copy of the presentation and handouts is available online: http://conference.afpnet.org/handouts_download.cfm