Please note, the information presented below is accurate for those who enrolled during the Fall 2014 semester. If you are unsure about which degree plan you are on, please check with your academic advisor.
These courses comprise the major portion of the degree plan and are in addition to the University General Education Core. For the official requirements for a Bachelor of Science in Digital Media, see the University of Houston Catalog.
Digital Media Core
The Digital Media Core provides you with a broad overview of all digital media technologies from social media to motion media, web, and print media. It also provides instruction in key leadership responsibilities such as sales, information systems, supervisory roles, project and team leadership, and quality control. This core is the most important part of your digital media education because it provides you with the "big picture" and covers concepts that are likely to remain stable throughout your career. As a result of studying the core, you will be able to adapt to changing technologies while helping customers meet their goals.
Areas of Emphasis
Students must choose one area of Emphasis.
The Digital Media Areas of Emphasis provide you with more targeted instruction so that you can be deeply conversant with particular areas of digital media. Whatever you learn in your area of emphasis is more likely to change over time than that which you study in the core. Your area of emphasis should be considered a starting point rather than a goal in and of itself. In reality, all the fields within digital media are intertwined, like a fine tapestry. One cannot exist effectively without the others. Choosing to complete one area of emphasis doesn't mean you will not need the skills and abilities of those who follow another emphasis. That is one reason our students are encouraged you to join our student association and meet others from all our areas of emphasis.
Retailing is a critical element in the marketing system. Its complexity and importance has grown tremendously in the 21st century with an increase in new retail formats as well as the explosion of web-based consumer purchasing. The eCommerce area of emphasis prepares students to investigate, plan, and develop a strategy for a profitable electronic retailing (e-tailing) business. Students will also create electronic publishing materials for tablets, web, and emails. To learn more about eCommerce, please visit the eCommerce Merchants Trade Association. To see current jobs available in eCommerce in the Houston area, type "eCommerce" in the "what" field and "Houston, TX" in the "where" field on indeed.
Electronic content distribution started with the invention of the Internet and later became popular with adaptation of smart phones and tablets. The eMedia area of emphasis prepares students to develop and maintain websites; plan and create electronic publishing pieces for e-readers, tablets, emails, and the Internet; and produce extensive communication pieces to deliver through several media channels. To learn more about eMedia, visit the International Digital Publishing Forum. To see current jobs available in eMedia in the Houston area, type "digital publishing" in the "what" field and "Houston, TX" in the "where" field on indeed.
- Motion Media
Motion Media prepares students to produce camera-captured and animated video content for public relations, marketing, narrative, and education. This track gives you the knowledge and skills necessary to succeed as an employee or entrepreneur in this fast-evolving world. To learn more about the motion media industry in Houston, visit the Houston Film Commission. To see current jobs available in motion media in the Houston area, type "video careers" in the "what" field and "Houston, TX" in the "where" field on indeed. Also try "animation careers" in the "what field".
Packaging is the third largest industry in Houston. Every product that is manufactured must be packaged to protect it during shipping, to enhance point-of-purchase sales, and to inform the customer. Packaging transforms print from 2D to an interactive 3D marketing tool. To learn more about packaging, visit the Institute of Packaging Professionals. To see current jobs available in print media in the Houston area, type "packaging design careers" in the "what" field and "Houston, TX" in the "where" field on indeed.
- Print Media
Print Media is the oldest of the areas of emphasis in the digital media program and has existed in one form or another at UH for more than 20 years. It prepares leaders to control the production of print media from beginning to end. Courses are focused primarily on digital print reproduction and, in particular, personalization that results in documents tailored to each recipient's needs. To learn more about print media, visit the Printing Industries of America. To see current jobs available in print media in the Houston area, type "printing careers" in the "what" field and "Houston, TX" in the "where" field on indeed.
Electives (6 SH)
Choose 6 Hours from the Following:
- DIGM 4396: Internship in Digital Media
- HDCS 3369: Entrepreneurship
- TELS 2360: Business Law
- TELS 4371: Leading Change in the Workplace
- Elective or Computer Literacy
- Art elective (Up to 6 hours)
- Other DIGM courses not previously utilized may be approved for elective credit in consultation with the program coordinator.