Please note, the information presented below is accurate for those who enrolled during the Fall 2017 semester. If you are unsure about which degree plan you are on, please check with your academic advisor.
These courses comprise the major portion of the degree plan and are in addition to the University General Education Core. For the official requirements for a Bachelor of Science in Digital Media, see the University of Houston Catalog.
Digital Media Core
The Digital Media Core provides you with a broad overview of all digital media technologies from social media to motion media, the web, and print media. It also provides instruction in key leadership responsibilities such as sales, information systems, supervisory roles, project and team leadership, and quality control. This core is the most important part of your digital media education because it provides you with the "big picture" and covers concepts that are likely to remain stable throughout your career. As a result of studying the core, you will be able to adapt to changing technologies while helping customers meet their goals.
The Digital Media Subplans provide you with more targeted instruction so that you can be deeply conversant with particular areas of digital media. Whatever you learn in your
- Production Graphics
Production Graphics has existed in one form or another at UH for more than 20 years. It prepares leaders to control the production of print media from beginning to end. Courses are focused primarily on digital print reproduction and, in particular, personalization that results in documents tailored to each recipient's needs. To learn more about print media, visit the Printing Industries of America.
Retailing is a critical element in the marketing system. Its complexity and importance have grown tremendously in the 21 st century with an increase in new retail formats as well as the explosion of web-based consumer purchasing. The eCommerce
Electronic content distribution started with the invention of the Internet and later became popular with the adaptation of smartphones and tablets. The eMedia
- Motion Media
Motion Media prepares students to produce camera-captured and animated video content for public relations, marketing, narrative, and education. This track gives you the knowledge and skills necessary to succeed as an employee or entrepreneur in this fast-evolving world. To learn more about the motion media industry in Houston, visit the Houston Film Commission.
-Simulation and Gaming
Gaming and Mobile App Design fields are growing exponentially. Recent figures suggest that the gaming industry pulls in more revenue than the film industry. The simulation, gaming, and mobile app track will teach students the fundamentals of game and app design, programming languages and to develop content for simulation, games and mobile apps for business, consumer markets, and education. Students will also be trained to combine the development of apps and games with exciting new technologies like Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality. To learn more about gaming visit the Independent Games Festival www.igf.com.
Electives (6 SH)
Choose 6 Hours from the Following (does not apply to Simulation and Gaming):
- DIGM 4396: Internship in Digital Media
- HDCS 3369: Entrepreneurship
- SCLT 2380: Distribution Channels
- TILM 2360: Business Law
- TILM 4371: Leading Change in the Workplace
- Elective or Computer Literacy
- Art Elective (Up to 6 hours)
- Other DIGM courses not previously utilized may be approved for elective credit in consultation with the program coordinator.