The Digital Media Program - How and Why.
The Digital Media Program prepares you to lead the industry that uses technology "to get the right message to the right person at the right time with the right media." Of course, the "right message" is whatever the client wants us to convey and the right person is whoever is likely to respond to the message. Getting the message out on time with appropriate media is dependent upon the technology available to us at any given moment in time as well as recipient preference.
The business requires people with a broad overview of available technologies to manage the communication process for clients as well as individuals who are deeply conversant with particular areas within digital media. The Digital Media Program addresses both of these requirements.
LEADERSHIP | CREATIVITY | PRINT | COMPUTER GRAPHICS | WEB DESIGN AND eMEDIA | eCOMMERCE | PHOTOGRAPHY | MOTION MEDIA
Offered by the College of Technology at the University of Houston, the Digital Media program explores these areas. As part of the graphic communications cluster of industries, it is a dynamic and ever-changing field ranked among the largest in the United States.
Use your leadership talent to create a communications tapestry by weaving together people and the technologies of print, photography, motion media, social media, and web design. Effective contemporary visual communication requires a mix of communications technologies; still- and motion media, social media, and web sites in addition to printed media.
We prepare highly-qualified, sought-after, and technologically-savvy project managers who exceed the expectations of their clients. Students who enroll in this program will gain competencies in various graphic-related technologies that support the digitization of graphic and text content with a broad background in leadership and supervision. Much of the curriculum is devoted using digital-media-oriented information technology that impacts the communication workflow.
Graduates from this program land positions of service support in businesses specializing in communication through print, internet, eMedia, social media, and motion media technologies. Service support positions that graduates assume are typically part of the larger sales function of digital media firms and include titles such as customer service representative, estimator, planner, supervisor, and scheduler. For graduates to move into sales person positions, they generally build upon the skills they have mastered in other service-support positions within digital media firms.
Digital Media (DIGM) courses are offered by the Information and Logistics Technology Department in the University of Houston’s College of Technology. Most classes are offered at the UH Sugar Land campus. The courses cover bitmapped and vector computer graphics, digital photography, videography, animation, transmedia, visual design concepts, pre-media technologies, web design, multimedia technologies, image transferring, and industry trends.
Courses include theory-rich lectures complemented by hands-on and enjoyable activities conducted in our state-of-the-art laboratories on the latest equipment. Each student also completes a senior thesis and internships are encouraged.
The digital media degree is designed to be completed in four years and consists of 120 semester of undergraduate credit. The freshman and sophomore years may be completed at our cooperating community college, Wharton County Junior College.
The DIGM program requires 42 hours of university core courses. In addition to meeting the 42 semester hours of university core curriculum requirements, students must complete major core requirements (60 semester hours), an emphasis area (12 semester hours) and approved electives (6 semester hours). The Digital Media core covers computer graphics, web design, digital photography, page design, print production control, videography, costing/estimating, social media, information technology, leadership and supervision, quality control, logistics, and sales.
In addition to completing the DIGM core that consists of digital media fundamentals, information technology essentials, sales, and leadership courses, students also select a 12-semester-hour area of emphasis. Emphases include print media, eMedia (requires precalculus), motion media, eCommerce, and packaging.
The program also provides for six hours of electives chosen in consultation with the DIGM Program Coordinator. These electives may include graphic-related courses taken at community colleges, graphic design courses taken from the UH School of Art, and others as appropriate to each student.
Digital media courses are taught primarily at the University of Houston in Sugar Land. The Sugar Land campus IS part of the UH Main Campus and is not a separate university. Digital Media majors have all the rights and privileges of any UH Main Campus student. A shuttle bus connects the two campuses several times a day.
Many of the lower-division DIGM courses can be completed at cooperating community college campuses, including Wharton County Junior College, Houston Community College, Lone Star College, and Austin Community College. If you are a community college student, please speak with your instructor or counselor about course transferability to UH.
All majors and minors in the Department of Information and Logistics Technology must earn a grade of C or better in all major/minor courses. No grade lower than C will be accepted on any courses applicable to the major transferred to the University of Houston.
The digital media program provides extensive internship opportunities for its students as well as opportunities to network with industry professionals. In particular, the UH chapter of the Graphic Communications Education Association (GCEAUH) sponsors bi-annual and “meet and greet” opportunities so that students can learn about career opportunities first-hand from industry practitioners.