The Digital Media Program - How and Why.
The Digital Media Program prepares you to lead the industry that uses technology "to get the right message to the right person at the right time with the right media." Of course, the "right message" is whatever the client wants us to convey and the right person is whoever is likely to respond to the message. Getting the message out on time with appropriate media is dependent upon the technology available to us at any given moment in time as well as recipient preference.
The business requires people with a broad overview of available technologies to manage the communication process for clients as well as individuals who are deeply conversant with particular areas within digital media. The Digital Media Program addresses both of these requirements.