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Research & Innovation Magazine

Best Of The Best In Marketing Research

By Danielle Ponder

Michael Ahearne, professor of Marketing, C. T. Bauer Chair in Marketing and executive director of Bauer’s Sales Excellence

The doctoral student association from the world’s leading organization for marketing scholarship, American Marketing Association Doctoral Special Interest Group (AMA DocSIG), recognized C. T. Bauer College of Business Professor Michael Ahearne as one of the United States’ most productive researchers in the field.

With 10 publications between 2010 and 2014, Ahearne, who is a C. T. Bauer Chair in Marketing and executive director of Bauer’s Sales Excellence Institute, tied for first place for highest author productivity in AMA’s premiere journals, Journal of Marketing and Journal of Marketing Research.

Ahearne’s articles primarily focus on enhancing the performance of salespeople and sales organizations to improve brand image.

His textbook, “Selling Today: Partnering to Create Customer Value,” is the highest grossing sales textbook in the world.

Ahearne’s work contributes to the overall success of the Department of Marketing and Entrepreneurship, which tied for 14th place in the world for publication in the Journal of Marketing and the Journal of Marketing Research, and 32nd in the world for publications in all premiere marketing journals.

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