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Effective Spring 2009, the University of Houston’s Parking and Transportation Services Department (UH-PTS) will be offering Advertising on the Cougar Line shuttle bus fleet that circulates the campus and provides services off-campus to the University Business Park (Schlumberger).


This exciting opportunity to reach a target audience of approximately one million (1,000,000) riders per year is being made available *exclusively to the UH community in several attractive packages.


All University of Houston departments, governance organizations, colleges or schools, student organizations registered with the Department of Campus Activities, UH affiliated vendors, corporate partners, sub-contractors and leaseholders are eligible to advertise on the Cougar Line. None of the above shall “sponsor”, advertise for, or solicit for parties outside of UH as defined by said organizations.


The Cougar Line shuttle bus fleet consists of 14 EZ-Rider style vehicles with seating capacities per trip of 27 seated and 40+ standing room.

Full Fleet Advertising Required
University Parking and Transportation Services requires uniform advertising throughout the fleet, so you will need to advertise on all 14 buses (i.e. you will need to provide a minimum of 14 signs).

16 Berths Available for Advertising
Each bus has a total of 16 berths available for advertising, 8 on each side of the bus above the seating. Advertisings panels will slip under a pair of retaining plastic lips. The panels are not back-lit.

Each berth can accommodate an 11” x 28” sign. However, if you would like to advertise a longer sign or place two distinct panels side by side, that can be accommodated (see package pricing for details).

Advertising Content
University Parking & Transportation Services in conjunction with other designated University Representatives (such as the Office of General Counsel) charged with ensuring adherence to all standards for said advertising as required by Federal, State and local laws, reserves the right to refuse any advertisement whose content would be objectionable to a reasonable person within or without the University community. The following list includes, but is not limited to forms of advertising that are prohibited:

• All tobacco, alcohol and firearms related products and/or activities.
• All materials containing and/or soliciting adult themes, activities and/or products including, but not limited to pornography.
• All materials that incite, depict, threaten, display or otherwise imply violence whether toward animate or inanimate objects.
• Derogatory and/or discriminatory materials and messages, including but not limited to slogans, images and/or statements invoking pathos or malice.
• With the noted exception of registered UH Student Organizations such as the Student Government Association (SGA) and UH governance groups such as Staff Council and Faculty Senate etc., no outside political groups or candidates will be eligible to advertise on the shuttle buses.
• Promotion of religious, personal, biased or potentially defaming, libelous and/or slanderous views/issues will be posted.
• Anything that is deemed to be detrimental to the best interests and goals of the University of Houston and the Department of Parking and Transportation Services.
• Advertising for testing or experimentation by entities outside UH.

Any UH Department seeking to post notices regarding experimentation or testing on/or of the UH population whether compensated or uncompensated, invasive or passive, must submit written proof of compliance with Human Subjects requirement of the University of Houston. Failure to do so will result in denial of your request for advertising on the shuttle buses.

Printing Specifications
For a single sign, the finished product should measure 11” x 28” with a ¼” margin to avoid cropping issues. Signs must be at least 10 mils thick (~0.254 mm), and must be laminated on both sides (front and back). UH-PTS accepts no liability for signs that fail to meet the specifications and cannot be installed on the buses. UH-PTS will accept the next available signage in the appropriate format on a first-come first –serve basis.

Approval Process
Before making your signs, you will be required to:

• Complete the Shuttle Bus Advertising Application available on the UH-PTS website at
• Email the application, proposed artwork and wording to the Director of UH-PTS at for approval by the 1st or the 15th of the month prior to when you would like to post your signs.
• If approved, the Director or designee will email you a confirmation that your application has been approved and that your signage is ready for preparation.
• You will have 10 business days from the approved advertising start date to (1) pay your advertising fees and (2) prepare and deliver your signs for posting.

Advertising Packages Available
Advertising space on the shuttle buses is rented on a monthly basis. Custom advertising can also be arranged – on the application –specify “Other” and indicate what you are seeking. The UH-PTS will provide advertising space on a first come, first served basis, but every effort will be made to accommodate a request, space permitting.

*Schedule of Rates Effective 2009
UH Community Designation Monthly Rate Per Standard Sign (minimum of 14 signs required)
Student Organization $20
UH Department/Organization $40
UH Partner/Leaseholder $60
*Rates are subject to change without notice.

Packages Effective 2009
Sign Dimensions Cycle
11” x 28”
(Standard Sign)
2 months
11” x 28” 3 months (Maximum) – Renewable
11” x 28” One Full Year
22” x 56”
(two signs posted side by side or a custom to fit up to these dimensions)
2 months
22” x 56”
(two signs posted side by side or a custom to fit up to these dimensions
3 months (Maximum) - Renewable

Designation of Space and Sponsorship
University Parking and Transportation shall provide:

• Ten (10) of the berths for month-to-month advertising (i.e. packages listed above)
• Three (3) of the berths to be Sponsored by the EVP for Administration and Finance for UH Community notices
• Five (5) of the berths that can be convertible from month-to-month to annual advertising if demand for space is low.

All fees due for advertising are payable within 10 business days of the approved advertising start date. Failure pay all fees will result in forfeiture of your advertising space.

Payment Forms Accepted
UH Purchase Voucher
*UH P-Card and Major Credit Cards
Embossed Numbered Bank Checks, Cashier’s Checks and/or Bank Issued Money Orders

* No on-line processing will be accepted for credit card transactions. UH-PTS will complete the transactions upon presentation of the card at the UH-PTS Office by an approved user with valid picture identification.

Returned Check Policy
Returned checks will result in a $15 processing fee. All rented advertising will be suspended and signs removed from the buses until proper restitution with a bank cashier’s check is made.

Delinquent Accounts
Organizations, Departments or UH Partners with outstanding debts due to UH-PTS may be refused future advertising services until payment is received.

Refund/Credit Policy
UH-PTS shall at its discretion issue either a credit or a refund in the event advertising is delayed by the actions of one of its staff members and contingent upon compliance by the applicant of all terms stated in this document. In the event of catastrophic failure of the fleet, or at least 25%-50% of the fleet is unable to perform service, UH-PTS will consider granting pro-rated refunds or credits for the period left on the renters agreement that has been left unfulfilled.
Renter shall hold UH-PTS harmless in the event that advertising time is lost to routine downtime for service of the shuttle buses, or if a shuttle bus is assigned off-campus for no more than 1-2 days.

How to Obtain Standardized Signs
UH-PTS recommends the use of the UH Printing and Postal Services Department (UH P&PS) for sign preparation. Certainly, you can shop around, but to guarantee that your signs will be prepared accurately by individuals knowledgeable about the campus we recommend you try them first.

Please Note: You will need to provide UH P&PS with a copy of your confirmation and approval from UH-PTS prior to having your signs made.

If you decide to use UH P&PS, you will have two options:

(1) Work with them to design your artwork (they have Graphic Designers that have access to virtually all logos used on campus)
(2) Send UH P&PS your artwork for mounting and lamination

As previously noted, UH P&PS will create your signs within 5-10 business days. UH P&PS will not automatically send your signs to UH-PTS. You will need to designate if you will pick them up (highly recommended so you can verify the work before they are posted) or allow them to go directly to UH-PTS for posting. UH-PTS accepts no responsibility for errors on signs that are shipped or delivered to them for posting.

Posting Dates and Policy
UH-PTS will post signs on the 1st and 15th day of each month, during the main semesters. On holiday- breaks, no signage will be posted. However, UH-PTS reserves the right to rotate signage around the buses from time-to-time, in order to allow maximum exposure to all advertising clients.

Replacement Signs
Signs posted on the Shuttle Buses will not be under a protective plate or in a locked display. UH-PTS, and AFC Limo Service as shuttle bus agent for UH, accept no liability for loss of signs associated with vandalism, theft, other actions taken by parties riding the bus, wear and tear or damage, etc. It is therefore recommended that in addition to the 14 copies of the signs needed, that you supply UH-PTS with at least one (1) to two (2) additional signs. If you fail to provide additional signs, and your sign is stolen, damaged or rendered inappropriate for public viewing, UH-PTS reserves the right to forfeit your space to any other party seeking availability.

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