University of Houston Graphic Standards Manual

The strength of our marketing communications is dependent upon a strong, unified graphic identity. This conveys a clear, consistent image that promotes the mission of the University of Houston to internal and external audiences. It also safeguards our traditions instills a sense of pride and respect.

The standards were developed to familiarize you with the university's official graphic symbols and assist you in implementing these symbols easily and accurately.

These guidelines are flexible enough to allow you to design a publication unique to your office, department, or college, but still be an identifiable member of the University of Houston community.

Table of Contents

The Basics

• In All UH News Releases
• In All UH Web Pages
• Photo Credits
• Anything Else
• Ad Approval Process & Guidelines

Graphic Elements

• Brand Identity
• UH Brand and Alcohol, Tobacco, and Firearms
• University of Houston Logotype
• Interlocking UH Mark
• UH Logo Use Policy for Student Organizations
• University of Houston E-mail Signature
• The UH Color Palette
• UH Fonts
• Cougar Image
• University of Houston Seal
• Older Logos – Academic & Athletic
• Social Media Icons
• The Chancellor & President's Image & Signature
• UH Entities that may be Exceptions to Graphic Standards

Stationery

• Letterhead
• Business Cards
• Standard #10 Envelopes and #10 Window Envelopes
• Mailing Labels
• Notepads & Buckslips
• Student Calling Cards/Business Cards
• Anything Else

Statements

• Equal Opportunity (EEO) Statements
• Americans with Disabilities Act (ADA) Statement
• System Statements
• Other Statements

FAQ's

• About UH Logos
• About College, Department, Program or Business Unit Logos
• About Ad Approval and Formatting Marketing Pieces
• About the New Brand
• FAQ’s about University of Houston Licensing

Templates & How-To's

University of Houston Marketing and Communication Templates

• Tri-Fold Brochure
• Quad-Fold Brochure
• One-Page Flier
• Promotional Postcard
• Event Invitation Postcard
• Full Page Print Ad
• Half Page Print Ad
• PowerPoint Slide

How to create a UH Electronic Letterhead

How-To Inset a Logo into a Document in Commonly Used Software Programs

• Information About Logo Image Files
• Inserting a Logo or Graphic Image into MS Publisher
• Inserting a Logo or Graphic Image into MS Word
• Inserting a Logo or Graphic Image into MS Excel
• Inserting a Logo or Graphic Image into MS PowerPoint
• Inserting a E-mail Signature into MS Outlook
• Inserting a E-mail Signature into Entourage
• Inserting a Logo or Graphic Image into the UH Cascade Server CMS
• Inserting a Logo or Graphic Image into Adobe Photoshop