THE BASICS
The University of Houston signature, which
consists of the trademarked interlocking UH logo and the characteristic
University of Houston logotype, was designed to enhance our institutional
identity. Correct usage of these design elements on all documents
and web pages produced by the University of Houston communicates
a consistent image of the university.
Following are some basic guidelines for
correct usage of these design elements. For more detailed information
please consult the “Graphic Elements,” “Stationery,”
and “Statements” sections which follow. The Office of
Publications (713-743-8170) can assist you in deciding whether your
publication abides by the university’s graphic standards.
In All UH Brochures
- The University of Houston logotype and the interlocking
UH logo must appear on the cover with sufficient prominence.
- Ideally, the University of Houston logotype should be centered
at the top of the cover and the interlocking UH logo at the bottom.
However, you may place the interlocking UH logo on the back cover.
- While the University of Houston image campaign is still
active, it is recommended that you use the “Learning. Leading.”
image campaign logo in place of the interlocking UH logo.
- The UH Equal Opportunity (EEOC) statement must appear in
your brochure. This statement can be found in the “Statements”
section following. Other statements may apply as well; for more
information please call the Office of Affirmative Action at 713-743-8835.
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In All UH Newsletters
- The name University of Houston must appear on the cover with sufficient prominence.
- The interlocking UH logo should be placed either on the
front or back cover of your newsletter.
- While the University of Houston image campaign is still
active, it is recommended that you use the “Learning. Leading.”
Image campaign logo in place of the interlocking UH logo.
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In All UH Advertisements
- All advertisements to external audiences must display the
name of the university with sufficient prominence.
- All advertisements to external audiences should display
the interlocking UH logo if space permits.
- While the University of Houston image campaign is still
active, it is recommended that you use the “Learning. Leading.”
image campaign logo in place of the interlocking UH logo.
- All advertisements to external audiences should carry the
UH Equal Opportunity (EEOC) statement, which can be found in the
“Statements” section following. Other statements may
apply as well: for more information please call the Office of Affirmative
Action at 713-743-8835.
- All advertisements to external audiences must be approved
by the Office of Publications (713-743-8170), except those appearing
in The Daily Cougar.
- Personnel ads must be approved by Human Resources at 713-743-5770
and the Office of Affirmative Action at 713-743-8835.
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In All UH Invitations, Cards, and Programs
- The name of the university must be displayed with sufficient
prominence.
- Every effort should be made to display the interlocking
UH logo on the front of the document or on the back if need be.
- While the University of Houston image campaign is still
active, it is recommended that you use the “Learning. Leading.”
Image campaign logo in place of the interlocking UH logo.
- Publications associated with special events must carry the
Americans with Disabilities Act (ADA) statement, which can be found
in the “Statements” section following. For more information
on statements please contact the Office of Affirmative Action at
713-743-8835.
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In All UH Web Pages
- University-approved headers and footers must appear on all
pages. Templates for these headers and footers can be found at www.uh.edu/templates/.
For more information please call the Web Content Administrator at
713-743-1511.
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News Releases
- All news releases pertaining to the University of Houston
are handled by the Office of External Communications (713-743-8190).
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Stationery
- Templates for letterhead, business cards, envelopes, mailing
labels, note pads, and buck slips for offices and departments at
the University of Houston are provided by UH Printing Services (713-743-5900).
For examples of these templates please see the “Stationery”
section following.
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Anything Else
- Graphic standards apply to anything bearing the university’s
name or signature. All external applications of the University of
Houston logotype or the interlocking UH logo must be approved by
the Office of Publications at 713-743-8170.
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