Policies

Templates & How-To's

In response to numerous questions and requests, the UH Marketing & Communication team is providing a collection of templates and "How-To" style instructions for inserting logo images in a variety of computer-generated documents. These templates and "How-To's" are meant to help both academic and business units communicate effectively with their audiences while maintaining the integrity of the University of Houston brand. Below, you will find templates for various types of marketing and/or communications pieces. Further down the page, you will find documentation to help you properly insert UH logotypes and other images into your marketing and communications pieces on this page.

The UH Marketing & Communication team is focused on our institutional marketing missions. While we are happy to help UH academic and business units convey their message to audiences, our resources are limited. We cannot provide marketing, design or technological support at the college or department level at this time. Please investigate other resources that are available to you, including those provided by vendors, on-campus training opportunities, and marketing and communications departments within your college or business unit.

The following information is meant to be a helpful guide to those who are in need of resources as they seek to market and communicate about the University of Houston.

University of Houston Marketing and Communication Templates

The templates available on this page were created for use in software programs that are most easily found on UH computers (primarily MS Word). Because they were created in these readily available formats, they are not “true” templates. Items in the templates are not fixed in place. They can be moved around. Please keep this in mind as you use them. It is not a requirement to use these templates, those who are interested in using them are encouraged to do so at their own convenience. As with all marketing and advertising pieces, please submit final materials to the Ad Approval team for final approval before printing.

Tri-Fold Brochure

Folded size is 3.5 x 8.5 inches so it can fit into an envelope. Unfolded size is 8.5 x 11 inches. This brochure design features spaces for text, photos, approperiate titles and logos. This brochure has three panels of content, front and back.

Download the Microsoft Word template for the Tri-Fold Brochure here.

Quad-Fold Brochure

Folded size is 3.5 x 8.5 inches so it can fit into an envelope. Unfolded size is 8.5 x 17 inches. This brochure design features spaces for text, photos, approperiate titles and logos. This version has four panels of content, front and back.

Download the Microsoft Word template for the Quad-Fold Brochure here.

One-Page Flier

This is an 8.5 x 11 inch flier (letter size) that can be used as a handout at an event, as a small poster for a bullitin board, slipped into an envelope and mailed, etc. It can be one-sided or two-sided as the user wishes. It has space on bothe sides for photos, text, headlines and logos.

Download Microsoft Word template for a 1-Page Flier here.

Promotional Postcard

This self-mailing postcard measures 5 x 7 inches. The front features a large image, room for text, headlines and logos. There is some space for additional text on the back of the postcard, and there is also room for necessary postal addresses and information. Please work with your mailing vendor or local postal representative to be sure your design is in line with current postal regulations and has approperiate postal account information. If this is your first time working with a postcard mailing, UH Marketing & Communication recommends that you work with UH Printing & Postal to complete your project. If you are interested in mailing an event announcement or invitation please see the Event Invitation Postcard Template below.

Download Microsoft Word template for a Promotional Postcard.

Event Invitation Postcard

This self-mailing postcard measures 5 x 7 inches. The front features a large image, room for text, event information, headlines and logos. There is some space for additional text on the back of the postcard, and there is also room for necessary postal addresses and information. Please work with your mailing vendor or local postal representative to be sure your design is in line with current postal regulations and has approperiate postal account information. If this is your first time working with a postcard mailing, UH Marketing & Communication recommends that you work with UH Printing & Postal to complete your project. If you are interested in mailing a promotional postcard instead of an invitation, please see the Promotional Postcard Template above.

Download Microsoft Word template for Event Invitation Postcard.

Full Page Print Ad

This template for a full page magazine or newspaper ad was created using Daily Cougar measurements ("specs"), which are 10.25 x 16. If you are advertising in a publication other than the Daily Cougar, you will have to get specs from that magazine and resize or recreate your ad accordingly. It is recommended that you ask your publisher/vendor if they accept art in MS Word format. This template is for an ad that features a large image, header, text, and logos. If you are interested in creating a smaller ad, please see the template for a Half-Page Print Ad below.

The staff at the Daily Cougar is available to help deisgn ads specifically for the Daily Cougar, free of charge. Please contact Matt Dulin at 713-743-5335.

Download Microsoft Word template for Full Page Print Ad (Daily Cougar measurements).

Half Page Print Ad

This template for a half-page magazine or newspaper ad was created using Daily Cougar measurements ("specs"), which are 10.25 x 8. If you are advertising in a publication other than the Daily Cougar, you will have to get specs from that magazine and resize or recreate your ad accordingly. It is recommended that you ask your publisher/vendor if they accept art in MS Word format. This template is for an ad that features a large image, header, text, and logos. If you are interested in creating a larger ad, please see the template for a Full Page Print Ad above.

The staff at the Daily Cougar is available to help deisgn ads specifically for the Daily Cougar, free of charge. Please contact Matt Dulin at 713-743-5335.

Download Microsoft Word template for a Half-Page Print Ad (Daily Cougar measurements).

PowerPoint Slides

The following slide templates can be used for virtually any presentation to almost any audience. There are several versions to suite each department's presentation needs or individual tastes. All templates feature the University of Houston logotype and the Trajan Pro font that is currently being used in UH advertising in local and national media. The University of Houston logotype may be replaced by an approved college, division or department logotype. Please see the How-To section about Inserting a Logo or Graphic Image into MS Powerpoint. These templates can only be opened in MS PowerPoint.

Download Microsoft PowerPoint Template 1 (white background, logo at top)

Download Microsoft PowerPoint Template 2 (white background, logo at bottom)

Download Microsoft PowerPoint Template 3 (red background, logo at top)

Download Microsoft PowerPoint Template 4 (red background, logo at bottom)

Download Microsoft PowerPoint Template 5 (red background, logo at bottom, right)

Download Microsoft PowerPoint Template 6 (White background with a red vertical bar on left, logo in bottom of red bar)

How to create a UH Electronic Letterhead

The following information has been assembled to help you create an electronic letterhead (e-letterhead) that closely resembles the printed official UH Letterhead. Please keep in mind that the document you create will not look exactly like the printed versions due to the unavoidable differences between what can be accomplished in various computer programs versus printing.

UH Marketing & Communication recommends creating your electronic letterhead in Microsoft Word because it is a widely used and understood program. Keep in mind that this will not be a true template. Elements of the letterhead will be mobile, so users need to be careful. There is not a way to make elements immobile in MS Word.
We also recommend that the documents created from this letterhead (letters) be attached as MS Word documents when emailed, not imbedded in the email program itself. Each email program (Outlook, Gmail, Entourage, etc.) renders images and text differently and an imbedded letterhead will be wildly inconsistent.
To Create the Header:
- Create the letterhead elements in the Header/Footer of the Word Document. Go to View in the menu and choose Header/Footer to make the header and footer spaces appear on your MS Word document.
- The header can be left aligned or centered. Use a .5”margin from the right and 1” margin from the top/bottom of the page.
- Insert the red University of Houston Logotype. To learn more about inserting logo images into a MS Word Document, see the How-To about Inserting a Logo or Graphic Image into MS Word.
- In the line below the logo, type your College/Division name in bold ITC Avant Garde Gothic BT Medium. Many departments on campus do not have access to this font (as UH did not buy a University-wide agreement to use it), you may use Helvetica.
- In the next line down, type your Department name in ITC Avant Garde Gothic BT Medium (or Helvetica). You may use two lines of space if needed.
To Create the Footer:
- The Footer can be left aligned or centered, so long as it matches the Header. Use a .5”margin from the right and 1” margin from the top/bottom of the page.
- Also use ITC Avant Garde Gothic BT Book or Helvetica fonts for the for footer information.
- On the first line, type your main office’s mailing address, room number, city, state, zip code on one line. Insert spaces and dots in between the address, room number and city, state, address.
- On the Second Line, type pertinent phone numbers and email addresses.
  - There is approximately 0.25” of space between the words and dots in the footer.
  - The dots in between each piece of text information are made through the Symbol panel in Word, which is found under the Insert tab. (Insert>symbol>choose the dot).
When your changes are complete, simply click on another area of your document and you are done.
Don’t forget to Save.

How-To Inset a Logo into a Document in Commonly Used Software Programs

University of Houston logos, provided by UH Marketing & Communication, are designed to be easy to use in the most common software programs found on UH computers. These instructions are meant to be a quick and helpful guide to inserting those logos (or other images) in capus community documents and communications. These instructions are not a replacement for a good, working knowledge of how to use a particular software program.

If you do not find the information you need here, the next step is for you to contact your regular source of software and computer support or to take a more in-depth class on the software you are using through IT Training. If you are having trouble because you are using a different version of a program than what is mentioned below, you may consider doing an internet search or using the “Help” function to find tips particular to the software version you are using. UH Marketing & Communication is unable to provide further technological support.

As you use University of Houston logos and marks, please familiarize yourself with the UH Graphic Standards. There are policies and rules regarding the use of all registered UH marks that protect the integrity of the University of Houston brand image. It is also important to understand the UH Ad Approval Guidelines. The purchasing department requires all printed ads, digital ads, and promotional items to be approved by UH Marketing & Communication before they can release funds to pay the vendor, per MAPP 04.01.03, Section VII, Item N (PDF). Please click here to learn more about the Ad Approval process.

University of Houston logos can be obtained through UH Marketing & Communication in digital format. There is no need to attempt to replicate the logo. If you are a UH faculty/staff member or authorized student organization, you may download the logo and other UH images in digital format from our photography web site. Log in using your Cougarnet credentials (cougarnet\username). If you are a vendor or other business partner, you may contact the Office of UH Marketing & Communication at adapproval@uh.edu or 713-743-8863.

Information About Logo Image Files

College, Department and other organizational logos typically come in three versions: primary, secondary and tertiary. There are not official policies on when to use each type of logo except that each version is shaped differently and offers variety in terms of how it fits into a design. The primary version is the most formal and vertically oriented, with the most names “stacked” in the logo. Primary logos will typically feature “University of Houston” (with “University of” stacked above ”Houston”), the college or division name and finally the department level name on the bottom level. The secondary logo is more horizontal in shape. The “University of Houston” is all in one line and the College or department name is typically all in one line below it. This is a great logo to use in designs featuring horizontal spaces and with Audiences that are already familiar with your college, department or organization. The tertiary logo is the most informal and is intended to be used with internal audiences (students, faculty, staff, alumni, etc.) that are very familiar with your college, department or organization.
According to the UH Graphic Standards on the logotype, it is appropriate to use only the “You Are the Pride” tagline with the logotype or no tagline at all. This means that no other taglines that represent colleges, departments or other organizations can be used in conjunction with the University of Houston logotype. A special exception has been made for the e-mail signature Tier One version of the University of Houston logotype that features the phrase ”A Carnegie-Designated Tier One Public Research University”. This particular logo and tagline combination is only approved for use as an email signature at this time. Any other uses need to be approved by UH Marketing & Communications through the Ad Approval process. Please e-mail proofs or questions to adapproval@uh.edu.
All UH Logos are available in a variety of file formats, such as jpeg and vector formats (eps). Vector format logos are usually opened in design programs, such as Adobe Illustrator. If you are trying to open a vector/eps format image and you cannot see the image, it may be because you don’t have a design program installed on your computer. Open a Jpeg version of the logo instead to see the logo. All vector/eps formatted logos have a jpeg counterpart.
Sometimes, logos can look blurry, stretched out or have unwanted outlines around them when placed in a document. This often happens when a logo is cut from one document and pasted into another. It can also happen when a logo is resized inappropriately. The University of Houston Logotypes are designed to maintain their proportion if they are introduced into a document using the “Insert Image” functionality (the name differs slightly from one software program to another) instead of merely cutting and pasting. The instructions below my help you insert and resize a logo image properly when working in some of the more commonly found software packages found in workspaces on the UH campus.
When working with images, we often speak of “High Resolution” and “Low Resolution” files. Resolution is a reference to the amount of dots per inch (DPI) contained in the image. The more DPI, the higher the resolution. High Resolution images are crisper, clearer, and more colorful, but they take up a lot of memory in a computer or electronic device. High-resolution images are ideal for printed documents because the image will print more clearly. Low-Resolution images (often around 75 DPI) aren’t as crisp when printed, but take up less computer memory, which makes them ideal for web, email, and other electronic applications because they download quickly and are clear enough to be seen and read easily online.

Inserting a Logo or Graphic Image into MS Publisher

*Note: UH Marketing & Communication does not use MS Publisher and cannot provide further support for this program.

Talk to your printing vendor if you plan to submit your artwork as a MS Publisher file. This program does not work well for all printing machinery, so you may want to discuss possible limitations.

Check to see if you have a digital copy of the appropriate logo image saved to your computer files. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft Publisher and start a new, blank document or use one that you want to insert a logo into.
If the Objects toolbar is not on the left hand side of the application, click on View>Toolbars>Objects.
On the Objects toolbar (left side of the screen), locate the button with a picture of a mountain and sun on it. (If the Objects toolbar is not on the left hand side of the application, click on View>Toolbars>Objects.) This is the Picture Frame button.
Click on the Picture Frame button and select Picture from File from the menu.
Once you click on the Picture from File menu option, your mouse pointer will change to indicate that you are in Picture Frame mode. Click on the document, drag your mouse a little bit, and then let go of the mouse button to resize your image. At this time, you can also place the frame in any position on the page. You will not see your image at this point.
Publisher will automatically open up the Insert Picture browser window. Please browse to and click on the logo or image you want to insert into your document. Click the Insert button.
Publisher will supply a dotted line boundary around the new image you just placed into your document. This is for design purposes only and will not show up when printed. However, you may have noticed that the image is not the size you expected it to be. For some reason, Publisher automatically resizes pictures when first inserted into a document. You may need to resize to adjust.
If you want your pictures to be the same size as the originals, you need to format the picture and resize it to 100%. To format the image size, right click on the picture and select Format Picture from the menu.
Click on the Size tab and then on the Reset button. The numbers in the Scale label boxes will change to indicate 100% and the Height and Width numbers will now match the Original Size numbers below.
Don’t forget to Save.

Inserting a Logo or Graphic Image into MS Word

Check to see if you have a digital copy of the appropriate logo image saved to your computer files. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft Word and start a new, blank document or use one that you want to insert a logo into.
Click where you want to insert the picture into your document.
On the Insert menu, point to Picture, and then click From File.
Locate the picture you want to insert.
Double-click the picture you want to insert or select it and choose Insert.
The logo image you chose will now appear on your document in its original size. When you click on the image, an outline with “handle” boxes at the corners and edges will appear. Use these handle boxes to click and drag your image to the desired size. Clicking and dragging on one of the corner handles will resize the image while maintaining its original proportions.
When the logo image is the desired size, simply click on another area of your document and you are done.
Don’t forget to Save.

Inserting a Logo or Graphic Image into MS Excel

Check to see if you have a digital copy of the appropriate logo image saved to your computer files. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft Excel and start a new, blank document or use one that you want to insert a logo into.
Select the cell you want to be the upper-left corner of the logo image.
In Microsoft Excel 97, go to the Insert menu and select Picture. Choose From File from the drop down menu.
In Microsoft Excel 5.0 and 7.0, go to the Insert menu and select Picture.
In the resulting dialogue box, choose your logo image from your files.
By default, all of the graphic file types that are installed are listed. You can filter specific file types by clicking the appropriate file type in the Files Of Type box.
The logo image you chose will now appear on your document in its original size. When you click on the image, an outline with “handle” boxes at the corners and edges will appear. Use these handle boxes to click and drag your image to the desired size. Clicking and dragging on one of the corner handles will resize the image while maintaining its original proportions.
When the logo image is the desired size, simply click on another area of your document and you are done.
Don’t forget to Save.

Inserting a Logo or Graphic Image into MS PowerPoint

PowerPoint lets you insert an image in several ways. Some of those methods produce an image that stretches and distorts the logo image across the entire slide, so these methods are not appropriate and will not be discussed here. The methods explained below yield the best results in terms of logo image clarity and proportion. UH Marketing & Communication advises PowerPoint users to have a good working knowledge of the program or some prior training before attempting to create a presentation or executing these instructions.

Place directly on the slide master - When you place an image on the slide master, you can easily apply it to every slide in the presentation, or you can apply it to one or more individual slides. The image doesn't automatically stretch to fill up the whole slide, so you avoid distorting the image.

Check to see if you have a digital copy of the appropriate logo image saved to your computer files. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft PowerPoint and start a new, blank slide show or use one that you want to insert a logo into.
Select the View menu, then choose Master. Please click to check Slide Master (Alternate versions: View tab> Presentation Views group> Slide Master) to display the slide master.
Once in Slide Master mode, you will choose Insert, then click on Picture. Choose From File from the drop down list. (Alternative versions: Insert tab> Illustrations group> Picture)
This will open a dialogue box prompting you to choose an image file from your documents to insert. Hit Insert once you have selected your file in the dialogue box.
The logo image you chose will now appear on your slide(s) in its original size. When you click on the image, an outline with “handle” boxes at the corners and edges will appear. Use these handle boxes to click and drag your image to the desired size. Clicking and dragging on one of the corner handles will resize the image while maintaining its original proportions.
When the logo image is the desired size, simply click on another area of your document and you are done.
Don’t forget to Save.

Place on a slide - When you place a logo on a slide, it appears only on that slide and doesn't automatically stretch to fill up to whole slide, so it doesn't distort the image.

Check to see if you have a digital copy of the appropriate logo image saved to your computer files. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft PowerPoint and start a new, blank slide show or use one that you want to insert a logo into.
Display the slide that you want to put a logo on.
Choose Insert from the menu bar at the top, then choose Picture, In some versions, you may need to choose From File from the drop down list. (Alternative versions: click the Insert Picture icon that looks like mountains and the sun on the Drawing toolbar or Insert tab> Illustrations group> Picture).
This will open a dialogue box that lows you to browse the files on your computer. Hit Insert once you have selected your file in the dialogue box.
The logo image you chose will now appear on your slide in its original size. When you click on the image, an outline with “handle” boxes at the corners and edges will appear. Use these handle boxes to click and drag your image to the desired size. Clicking and dragging on one of the corner handles will resize the image while maintaining its original proportions.
When the logo image is the desired size, simply click on another area of your document and you are done.
Don’t forget to Save.

Inserting a E-mail Signature into MS Outlook

The University of Houston has an updated e-mail signature available. The full Graphic Standards about obtaining and using an e-mail signature can be found here. Below is a quick guide on how to set up the signature in the most common computer e-mail programs.

Check to see if you have a digital copy of the appropriate e-mail signature logo image saved to your computer files. It is usually best to download the smaller version formatted for e-mail. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft Outlook. Open a new message in outlook by going to File (Menu Bar), selecting New from the drop down list, and choosing New Message from the secondary drop down list.
Select Signature on the tool bar. Select New or Signatures…
This will open a dialogue box. In the dialogue box, select the New button and name the new signature “UH Signature” and press the OK button.
Click on the Picture icon (next to Business Card) to add an image. This will open a file browsing dialogue box. Retrieve your image from your saved files (see step 1). Press OK on the signature dialogue box once you are finished.
Open a new e-mail message and select Signature on the toolbar. You should now see your new UH Signature in your e-mail. When you click on the image, an outline with “handle” boxes at the corners and edges will appear. Use these handle boxes to click and drag your image to the desired size. Clicking and dragging on one of the corner handles will resize the image while maintaining its original proportions.
When the logo image is the desired size, simply click on another area of your document and you are done.

Inserting a E-mail Signature into Entourage

Check to see if you have a digital copy of the appropriate e-mail signature logo image saved to your computer files. It is usually best to download the smaller version formatted for e-mail. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Microsoft's Entourage. Click Tools on the top menu bar and click Signatures. The general signature box will open.
Click New in the general signature box. An edit-signature box will appear.
Type “UH Signature” in the Name area with a descriptive caption.
Click your cursor in the large text area of the signature dialogue box.
In the main menu bar at the top, select Message, then choose Insert from the drop down menu. Select Picture… from the secondary drop down menu.
This will open a file browsing dialogue box. Retrieve your image from your save files (see step 1). Press Choose on the file browsing dialogue box once you are finished.
You will now see your signature image in the large window of the signature dialogue box. When you are finished, click the red circle to close the window. This will prompt you to save your signature. Click Save.
The signature will then appear in both the general signature box and the signature selection option available when creating a new e-mail message.
To add a signature to an outgoing e-mail, click the Signature option in the e-mail message. Choose the "UH Signature” to insert. The signature will be inserted to the end of your e-mail, creating an effective close to your message.

Inserting a Logo or Graphic Image into the UH Cascade Server CMS

The Cascade Server CMS is the online application through which registered users can make changes to the University of Houston website. Only registered users, who have had specialized instruction through UH IT Training, can log into the Cascade Server CMS. If you are a registered user, then these instructions should serve as a quick refresher for you. If you are not a registered user and would like to be, please enroll in CMS training. CMS Training classes are offered once month, and the date and time for the next class is usually posted the last week of the current month.

Check to see if you have a digital copy of the appropriate e-mail signature logo image saved to your computer files. It is usually best to download the smaller version formatted for e-mail. If not, contact your college or division communications officer or UH Marketing & Communication.
Open your Internet browser (Firefox is recommended when using the Cascade Server CMS), open up Cascade Server CMS, and log in.
You need to upload the logo image to the CMS before you will be able to insert it into a web page. To upload the logo image, navigate to the folder (presumably the images folder) where you want to save the logo image file.
Once you have navigated and opened the appropriate folder and it’s contents display in the large right side window of the CMS Application, go to the blue CMS menu bar and click New. Then choose UH, then choose File.
This will open a dialogue box that prompts you to fill in fields for the display name, title and description of the logo image. Beneath the large File Contents box is the Browse button. Select the Browse button to choose the logo image file from the documents on your computer (see step 1).
Once you have selected your logo image file, hit the Submit button to see the image displayed and to save the logo in the CMS.
Don’t forget to publish the image.
Next, navigate to the index page that you would like to insert the logo into.
Select the Edit tab above the display of the web page within the CMS.
On the Edit tab, place your cursor in the Standard Content WYSIWYG in the location where you would like your logo image to be placed.
Select the Insert/Edit Image button on the Standard Content WYSIWYG menu. The Insert/Edit Image button has the image of a tree on it.
Next, you will see a dialogue box about the image you are inserting into the WYSIWYG. Use the options shown next to Image to open an additional dialogue box that invites you to navigate through the CMS to select the image you uploaded earlier. Select that image and hit the Confirm button.
Back at the Insert/Edit Image dialogue box, enter the appropriate information about the image in the fields provided, paying particular attention to the starred items. Hit the green Insert button when you have finished.
You should see the image in the Standard Content WYSIWYG. The logo image you chose will now appear in your WYSIWYG in its original size (unless you entered a specific width and height in the Insert/Edit Image dialogue box in the previous step). When you click on the image, an outline with “handle” boxes at the corners and edges will appear. Use these handle boxes to click and drag your image to the desired size. Clicking and dragging on one of the corner handles will resize the image while maintaining its original proportions.
When you are satisfied with the logo image and other content in the Standard Content WYSIWYG, select the Submit or Save Draft buttons on the bottom of the screen to save changes and/or view them.
Don’t forget to publish your updated web page.

Inserting a Logo or Graphic Image into Adobe Photoshop

Adobe Photoshop is a slightly more complicated and nuanced software program. UH Marketing & Communication recommends that anyone using this software to design a marketing or communications piece should have some prior experience or training with it before attempting to create or change a document in this program. The instructions below are meant as a prompt refresher for an experienced Photoshop user.

Check to see if you have a digital copy of the appropriate logo image saved to your computer files. If not, contact your college or division communications officer or UH Marketing & Communication.
Open Adobe Photoshop and start a new, blank document or use one that you want to insert a logo into.
Load the logo image you want to add as a separate document.
Hit CTRL+A (to select the whole image) on the logo (the second document).
Position the two windows so you can see them both, and then drag the selected logo from the second document over into your original document. Place it where you want it to exist on the original document.
You'll find that Photoshop will insert this into a new layer, which you can then resize (CTRL+T) to suit. 5. Go to Layers>Merge Visible once you're happy with the placement of the new image. This will flatten all layers and make the two layers into one image.
Don’t forget to Save.