The strength of our marketing communications is dependent upon a strong, unified graphic identity. By understanding and complying with the university's graphic standards, you project a clear, consistent image that promotes the mission of the University of Houston to internal and external audiences. You also safeguard the traditions associated with the university and in doing so instill a sense of pride and respect.
The graphic standards manual explains the proper use of the University of Houston logotype, the interlocking UH logo, the "Learning. Leading." image campaign logo, and other elements used in the design of printed materials and web pages. The standards were developed to familiarize you with the university's official graphic symbols and assist you in implementing these symbols easily and accurately. These guidelines are flexible enough to allow you to design a publication unique to your office, department, or college, but still be an identifiable member of the University of Houston community.
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