Houston’s brand of photography strives for an in-the-moment feeling. We use images captured from unexpected angles or vantage points to create a candid feel. Portraits especially should show the confidence and focus of the subject without feeling staged. The lighting should give the photographs an overall warmth, and help them drive the aspirational tone.
Using more candid shots is what makes the brand’s photography feel approachable. It has a tonal warmth while still showing a confidence in the subjects. The lighting and lens flares demonstrate the brand’s aspirational ideals.
Unexpected angles are employed in the campus shots as well. This type of photography should be more staged and laid out with intention unlike the photographs with human subjects.
Duotone and Monotone Photo Technique
This photo technique is an option that uses the colors from the brand palette in combination with black and white photos to create colorful graphic images. Please note: the images that are used with this technique still need to remain in the brand style.
Instructions on creating duotones and monotones in Adobe InDesign can be found at Resources for Designers.
It’s helpful to see the great shots, but it’s also important to know what to avoid when capturing photography. Here are some photography don’ts.
× Dated Technology × Inauthentic
× Forced Diversity / Too Staged × Too Staged / Photo Aware Ruins Candidness