Colors

Keeping the traditional Houston red, silver, and white while adding in some shades of teal and gold helps to give the brand a warmer feel with more options for layouts. This color palette gives the brand more depth which carries through in the type, icons, illustrations, and graphic elements. Red (PMS 186) is still our main color (Go Coogs!) and should be dominant in our designs. The secondary and tertiary colors support our traditional Cougar Red, so they shouldn't be overpowering.

Primary Brand Colors

    • Red
    • R:200 G:16 B:46
    • PMS: 186 C
    • C:0 M:100 Y:81 K:4
    • HEX: c8102e
    • Teal
    • R:0 G:179 B:136
    • PMS: 339 C
    • C:84 M:0 Y:59 K:0
    • HEX: 00b388
    • Gold
    • R:246 G:190 B:0
    • PMS: 7408 C
    • C:0 M:29 Y:100 K:0
    • HEX: F6BE00
    • Gray
    • R:136 G:139 B:141
    • PMS: Cool Gray 8 C
    • C:26 M:16 Y:13 K:46
    • HEX: 888b8d
    • Cream
    • R:255 G:249 B:217
    • PMS: 7499 C
    • C:1 M:2 Y:24 K:0
    • HEX: fff9d9
    • White
    • R:255 G:255 B:255
    • PMS: White
    • C:0 M:0 Y:0 K:0
    • HEX: ffffff

Secondary Brand Colors

    • Brick
    • R:150 G:12 B:34
    • PMS: 704 C
    • C:8 M:97 Y:76 K:31
    • HEX: 960C22
    • Green
    • R:0 G:134 B:108
    • PMS: 328 C
    • C:100 M:10 Y:61 K:38
    • HEX: 00866C
    • Mustard
    • R:216 G:155 B:0
    • PMS: 124 C
    • C:10 M:30 Y:100 K:0
    • HEX: D89B00
    • Slate
    • R:84 G:88 B:90
    • PMS: 425 C
    • C:45 M:29 Y:26 K:76
    • HEX: 54585a

Tertiary Brand Colors

    • Chocolate
    • R:100 G:8 B:23
    • PMS: 490 C
    • C:26 M:85 Y:85 K:72
    • HEX: 640817
    • Forest
    • R:0 G:89 B:80
    • PMS: 3305 C
    • C:95 M:25 Y:70 K:68
    • HEX: 005950
    • Ocher
    • R:185 G:120 B:0
    • PMS: 1245 C
    • C:9 M:35 Y:98 K:30
    • HEX: B97800
    • Black
    • R:0 G:0 B:0
    • PMS: Black
    • C:0 M:0 Y:0 K:100
    • HEX: 000000