Glossary

Administrator – A UH employee with a set of permissions in Convio for creating e-mail campaigns, building e-mail messages, and managing stationery, for example.

Blacklisted – This occurs when Internet Service Providers deem e-mail as SPAM, or unsolicited. All Registered Users must personally opt-in to UH e-communications to avoid this.

Campaign – A set or series of related messages that has a common audience, like monthly newsletters or event invitations. Campaign data can be tracked.

Center – An area in Convio where each college or organization can manage e-communications independently.

Contact Record – Also called a constituent record.

Constituent ID – The ID tracked by Convio.

Group – An administrator-driven method for segmenting constituents. In Convio, e-mails are only sent to Groups.

House File – Pulled from Advance, this master file populates and syncs with Convio. It contains every person in Advance with a known e-mail address.

Interest – A user driven method for segmenting constituents. Like subscriptions, users choose to receive e-mail based on their interests.

Member ID – The ID from UH Advance.

QA – Quality Assurance.

Regular User – Anyone who has a contact record in Convio.

Stationery – This is a graphic file that serves as a background to your e-mail message.

Text Editor – An application, like Microsoft Notepad, that strips hidden formatting from Word documents and allows for clean text to be pasted into e-mail messages.

WYSIWYG – What You See Is What You Get. The content editor tool used in Convio to create e-mail messages. It converts content into HTML automatically, so you don't need programming knowledge to create or edit e-mails.