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*Note
on course proficiencies*
YEAR 2
SEMESTER II
Pharmacy Management III
PHAR 5362
Course Description:
This is an integrated course that provides students with information
on pharmacoeconomics, outcomes research, disease state management,
pharmacoepidemiology, pharmaceutical marketing and pharmacy promotions.
Cr. 3. (3-0).
Prerequisite:
PHAR 4261, Pharmacy Management II
Course Proficiencies:
The student will be able to:
- Identify the role of outcomes assessment
and outcomes research in health care systems.
- Identify how outcomes are measured and
explain the components of the Economic, Clinical, Humanistic,
Outcomes (ECHO) model.
- Determine and differentiate the various
costs associated with an economic analysis, such as direct,
indirect, and intangible costs.
- Describe the various types of pharmacoeconomic
analysis: cost of illness, cost minimization, cost effectiveness,
cost benefit, and cost utility analysis.
- Discuss the relative merits and limitations
of the various types of pharmacoeconomic analysis, such as cost
of illness, cost minimization, cost effectiveness, cost benefit,
and cost utility analysis.
- Conduct a simple pharmacoeconomic analysis:
cost minimization, cost effectiveness, cost benefit, and cost
utility analysis.
- Describe a decision analysis tree and conduct
a decision analysis for a pharmacoeconomic study.
- Explain types of sensitivity analysis and
its application to pharmacoeconomics.
- Describe how humanistic outcomes can be
measured, including patient satisfaction and health-related
quality of life measures.
- Describe the concept of disease state management
and explain the difference between disease management and component
style management.
- Conduct pharmacoeconomic literature search
and identify limitations of pharmacoeconomic studies.
- Explain the role of pharmacoepidemiology
in outcomes research.
- Discuss the role of pharmaceutical marketing
and describe the components of a marketing mix: Product, Place,
Price and Promotion.
- Evaluate the components of the marketing
mix with respect to its application in the stages of product
life cycle.
- Identify how layout design and merchandising
principles affect sales and profits in community pharmacies.
- Identify the components of pharmacy promotions
and explain their interrelationships.
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