Richie Hunter, a well-recognized leader in strategic marketing, brand development, integrated communications and business strategy, has joined the University of Houston as associate vice president/associate vice chancellor for marketing and communication for the University and the UH System.
Hunter brings a wealth of corporate and higher education experience to the position. She most recently served as vice president of government programs for Coventry Health Care. In that role she was responsible for the full articulation, development and implementation of all member experience, engagement, satisfaction and retention strategies.
She is also the former chief marketing officer for Health Net Inc., where she developed and implemented an enterprise-wide strategic marketing and brand vision for the Commercial, Medicare and Medicaid lines of business. Prior to joining Health Net, Hunter was the staff vice president of marketing management for WellPoint, the nation’s largest health benefits company in terms of commercial membership, providing health care benefits for more than 36 million people.
Hunter’s higher education experience includes positions early in her career as an assistant director of admissions at the University of Houston, a field representative for student recruitment at Lamar University and a career-planning specialist with American College Testing.
“Richie Hunter is an exceptional professional with a strong and unique background in higher education and the corporate community,” said Eloise Stuhr, vice president/vice chancellor for Advancement for the University and the UH System. “She brings a comprehensive skill set in the areas of communication, marketing, organizational branding, public relations and crisis communication.”
“Richie is a passionate leader and a well respected professional in her field nationally. She is enthusiastic about the UH community and the opportunity she has to make a difference,” Stuhr said. “We are excited she has joined our team, and the UH community will embrace her as a highly valued partner.”
Hunter was selected after an extensive and competitive national search. Described as a high-energy influential leader with strategic vision and a passion for excellence, Hunter has been tapped to use her entrepreneurial spirit to build high-impact, high-performance and high-value marketing organizations throughout her career.
She received a master of business administration from Lamar University and a bachelor of science in business administration from the University of Southern California. Throughout her life, Hunter has been active in the community and served on the Boards of Trustee for the Denver South Metro Chamber of Commerce, Colorado Black Chamber of Commerce, Mile High United Way and Safehouse Denver.