SHELL OFFSHORE INNOVATION SUBJECT
OF BAUER PROFESSOR’S AWARD-WINNING BOOK
Work Spans a Decade of Research
HOUSTON, TX, Sept. 17, 2007 – The world’s largest
professional geological society is honoring Tyler Priest, C. T.
Bauer College of Business professor and director of Global Studies,
for a book that represents nearly a decade of research on the ins
and outs of Shell Oil Co.’s upstream oil business.
Priest has received the 2007 Geosciences in the Media award from
the American Association of Petroleum Geologists for his recently
published book, “The Offshore Imperative: Shell Oil’s
Search for Petroleum in Postwar America.”
The award is given annually to recognize a journalistic work that
contributes to the public understanding of geology, energy resources
or the technology of oil and gas exploration. Priest will accept
the honor in April at the AAPG annual meeting in San Antonio. “I
spent many years conducting oral history interviews and research,”
he said. “This award is nice recognition for all that work.”
The work began in 1998, when the president of Shell Oil commissioned
Priest and UH oil historian Joseph Pratt to write a history of the
U.S. company. As a business historian researching offshore oil and
gas, Priest jumped at the opportunity to chronicle what he calls
the “undisputed leader” in that field. Corporate reorganization
at Shell kept that study from being published, but, along the way,
Priest connected with retirees from the company who became excited
about a book focusing on Shell’s offshore business.
“Offshore technology is one of the most vital but least analyzed
chapters in the history of the oil industry,” Priest said.
“Most of the innovation took place in the United States, where
Shell Oil was out front every step of the way.” Shell pioneered
many of the early moves offshore and continues to lead the way into
deepwater, Priest said, adding that for decades, the company dominated
the Gulf of Mexico, developing more oil and gas fields there than
any other firm.
“I wanted to answer the question: What made Shell so special?”
he said. “There are many overlapping explanations, but the
vision of top management, the imagination of the technical staff,
and the remarkable interplay between the two were crucial.”
Published this summer by Texas A&M University Press, the book
quickly garnered attention from the Shell retirees who lived the
history he wrote about. It also impressed many scientists and geologists,
which Priest hadn’t anticipated.
“I expected the audience for this book to be business historians
and historically minded people in the oil business. I didn’t
expect it to receive this kind of recognition from the scientific
community,” he said. “However, the book does make a
case that the science and strategy of petroleum exploration was
a compelling and underappreciated part of the offshore story.”
The balance of history and science appealed to the AAPG advisory
council, which selected Priest’s book for the association’s
annual award.
“We felt it was successful not only in portraying accurately
what the exploration business is all about but also in humanizing
it,” said Peter Rose, member of the advisory council and a
former AAPG president. “This is not a book about a big company
— it’s a book about the people working in a big company.”
For more information about UH visit the universitys
Newsroom at www.uh.edu/admin/media/newsroom.
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