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NEWS RELEASE

Office of External Communications

Houston, TX 77204-5017 Fax; 713/743-8199

FOR IMMEDIATE RELEASE
January 22, 2004

Contact: Eric Gerber
713/743-8189 (office)
713/617-7130(pager)
egerber@uh.edu

AS SUPER BOWL XXXVIII PREPARES TO KICK OFF,
UH GETS ITS GAME FACE ON

Looking for another Super Bowl XXXVIII angle? As preparations for the big game gear up, the University of Houston offers a number of promising subjects for media in town to cover the event. If you have something in mind you don’t see here, please give us a call and we’ll work with you to make it happen.

DRUM AND DRUMMER: IN STEP WITH JANET JACKSON
When Janet Jackson performs during halftime, she’ll be accompanied by the UH Spirit of Houston Cougar Marching Band and the TSU Ocean of Soul Marching Band. Find out how this unique collaboration came about and learn about the distinctive drum line sounds that will highlight her version of “Rhythm Nation.” http://www.uh.edu/uhtoday/2004/01jan/011404bandspbowl.html

CONSUMER RIGHTS AND WRONGS
Ticket scalping? Price gouging on hotel rooms? Run-arounds on rental cars and mislaid reservations at restaurants? Professor Richard Alderman, who heads up the Center for Consumer Law at the UH Law Center, can talk about what’s lawful and what’s merely awful when it comes to Super Bowl problems and predicaments. He’s also a specialist in sports law and can discuss contracts, salaries, stadium financing and other such topics. http://www.uh.edu/media/nr/2003/12dec/121603alderman.html

COMMERCIAL INTERRUPTION
The TV commercials during Super Bowl often score more points than the teams on the field, and the halftime activities are becoming as important as the game itself. Professor Garth Jowett, a national authority on media and advertising, and Betsy Gelb, an expert in marketing, explore what this phenomenon says about American culture.
Jowett phone: 713-743-2884. E-mail: gjowett@uh.edu.
Gelb phone: 713-743-4558. E-mail: gelb@uh.edu.

DOWN THE TUBE
What makes people want to huddle together staring hypnotically at a TV for four hours, rooting for teams they may not even care about? Besides the beer, that is. Joseph Kotarba, a sociology professor with a passion for popular culture, goes deep to examine the role Super Bowl plays in our society. Phone: 713-743-3954.
E-mail: jkotarba@uh.edu.

(W)HOOPING IT UP
Jump Ball: Super Bowl weekend, UH will be the site of two dance parties, two concerts by OutKast star Big Boi and a celebrity basketball game. Details: http://www.uh.edu/media/nr/2004/01jan/012104cal.html.

For more information about UH visit the university’s ‘Newsroom’ at www.uh.edu/admin/media/newsroom.