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Web Marketing

Web Marketing is a part of the Division of University Marketing, Communication, and Media Relations. We serve as a marketing resource for the University of Houston website.

The Web Marketing team is responsible for the advancement and support of UMCMR goals and the President’s strategic initiatives. We work to deliver an industry leading website by identifying and implementing emerging trends and technologies. The team also champions the user-experience and puts this as the premiere focus when creating website design and functionality. Collaborating within UMCMR, we also reinforce university branding as well as establish University web styles, standards, and best practices.

We provide references and resources on the following:

  • Web Best Practices
  • Cascade CMS guidelines and how to's
  • Analytics and supported browsers

Sign up for Web Marketing Email Communications

From strategy to technical, stay up-to-date on where web marketing is going. We discuss topics that include:

  • web marketing initiatives
  • CMS updates
  • the online consumer funnel
  • latest web trends – design, digital marketing, SEO/SEM
  • UI/UX

Have a web marketing question?

Send your questions to