Skip to main content


Our positioning statement is informed by the following tonal words that reflect UH’s personality:

  • Approachable
  • Practical
  • Bold
  • Progressive
  • Direct
  • Aspirational

Use these words to guide you when developing communication pieces. Not all the tone words are used in every piece. They can be dialed up or dialed down depending on your audience and message. All UH communications should reflect at least two of these tone words.