The photo illustration style utilizes current elements of the brand and introduces new and interesting methods to create effective communications. This style accommodates a wide range of design skills, allowing for simple layouts to more complex layered designs. Below are the various elements that make up the illustration style. Transparency effect should not be applied to the UH logos.
Layered graphics and text
Continue to use strong photos that align with the UH brand photography but make sure that the photo has a layout or composition that allows for layering of graphics and text.
Brand typography usage to create interesting text treatments.
Shapes, lines and icons
Use geometric shapes and lines, in addition to icons.
Heavy use of transparency
Duotones, text and shapes
Instructions on creating duotones and monotones in Adobe InDesign can be found at Resources for Designers.