On February 1, 2000, The University of Houston launched a five-year, multi-million dollar advertising and marketing campaign to create a greater appreciation for the university’s overall strengths among the university’s key audiences.

The University of Houston Learning. Leading. campaign was developed by Temerlin-McClain and uses print, television, radio, and outdoor advertising, along with Internet ads to highlight nationally and internationally recognized faculty and programs at the university.

The UH cougar mascot appears in all the ads representing the overall strength of the university and tying together the many different quality programs available at the University of Houston.