The Internet is a powerful, global communications forum. Almost any kind of information can be accessed immediately from virtually anywhere in the world.

As the University of Houston's online presence has grown, it has become increasingly important to establish guidelines for extending our visual identity to include online publishing.

We believe adherence to UH's graphic standards is even more critical in online documents than in printed documents. Printed pieces across campus can generally stand alone, and visual differences between them are less apparent. However, all of UH's online information is essentially grouped into one place, readily available for immediate access. Here visual differences between pages can be shockingly apparent.

Therefore, when creating web pages, we ask that you not only follow the graphic standards, but also that you pay attention to what others on campus are doing. This way we can achieve a universal online image for the University of Houston.

WORLD WIDE WEB PAGES

When designing a page for the World Wide Web, all the rules regarding the logo, logotype, signature configurations and color, typography, editorial style and statements apply.

Many computers on campus are not licensed for official logotype fonts. We have prepared several images for use in the event you do not have these fonts. Other images, including the interlocking UH logo and the cougar paw are also available.

Above all things, consider your audience, and remember that you represent the University of Houston. The Office of Publications and Marketing Communications at 743-8170 is available to consult on web design issues.

SPECIAL CONSIDERATIONS

Content Security

Bear in mind that visitors to your site can easily copy text, graphics, photos and virtually any other element that you include in your page and use it for themselves. Therefore, exercise caution in including copyrighted, trademarked or proprietary information or images.

Backgrounds

Some web designers prefer to use background colors and textures instead of the default background. When using backgrounds, consider your audience. Some web browsers will not support backgrounds to your specifications if they support them at all.

NOTE: Prior to publishing student financial and billing information, contact the Office of Finance and Accounting, 743-5880, to ensure that the information is accurate and updated.

The Division of Information Technology (IT) is currently drafting related policies governing World Wide Web access. IT and the Office of Publications and Marketing Communications work together to ensure an online image pursuant to this manual and consistent with the mission of the university.